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iPad takes 77 percent of North American tablet traffic in April

updated 10:49 am EDT, Fri April 25, 2014

Apple slips, Samsung makes significant leap, but still in distant second

The iPad accounted for 77 percent of US and Canadian web traffic during the first week of April, according to new Chitika data. The firm compiled the data from tens of millions of impressions on its ad network. The iPad declined year-over-year from an 81.3 percent share, but still vastly outstripped any of its competitors. Samsung leaped ahead, but only from 4.7 to 8.3 percent.

Amazon, in third place, dipped 1.3 points to 6.1 percent. Google's Nexus tablets inched ahead from 1.6 percent to 2.2 percent, while Microsoft's Surface line advanced 1.2 points to 1.6 percent. Other tablet brands were even more marginal.

The iPad saw disappointing sales numbers in the March quarter. Apple, though, blames the disparity on unusual channel inventory levels that inflated March 2013 sales numbers, making the recent quarter seem weak only by comparison. The iPad is still the most financially successful tablet on the market.



By Electronista Staff
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