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Anti-virus 'is dead' says Symantec VP, company to change direction

updated 08:15 pm EDT, Tue May 6, 2014

Software makes 40 percent of revenue, future growth to come from initiative change

Symantec's Senior Vice President of Information Brian Dye says that anti-virus "is dead" in a recent article from the Wall Street Journal. The company plans to shift its outlook away from anti-virus software to take on the ever-evolving world of cyber attacks and malware. The intent will be to follow the new protection mindset that focuses on less of preventing, and more on containing the damage.

Symantec has been struggling in the security sector, often being beaten by startup companies such as FireEye, despite the company being one of largest names in personal computer security. The company fired its CEO in March, following a lack of innovation to push the company towards growth in other sectors, such as mobile devices.

The company has found it hard to be relevant while watching from the side lines. Dye points this out, saying that "it's one thing to sit there and get frustrated. It's another thing to act on it, go get your act together and go play the game you should have been playing in the first place."

The new strategy for the company will be to sell "intelligence briefings" and develop specialized equipment to fight threats internally. However, it is clear that the change in direction will be a struggle for the company that still sees 40 percent of their revenues come from traditional anti-virus products in their Norton line.

Symantec doesn't have a plan to abandon the Norton software, but instead will look to future endeavors for growth. "If customers are shifting from 'protect' to 'detect and respond,' the growth is going to come from detect and respond," says Dye.



By Electronista Staff
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Comments

  1. msuper69

    Professional Poster

    Joined: 01-16-00

    Anti-virus, et. al. has been dead to me since I switched to the Mac in 1998.

  1. nycnikato

    Fresh-Faced Recruit

    Joined: 08-19-06

    The truth is that Symantec sees that the Windows ecosystem is crumbling. They are getting out early while the getting is good.

  1. coffeetime

    Mac Enthusiast

    Joined: 11-15-06

    it's because Microsoft's freebie Anti-Virus software (Security Essential) is eating away their profit. They are afraid to admit that. I say switch gear and get into game business like first person shooting called "Attack of the Virus Empire".

  1. ElectroTech

    Junior Member

    Joined: 11-26-08

    I guess Symantec hasn't been able to write any meaningful viruses for the iOS platform to be able to make money off of their 'virus protection' software. I have never trusted these slimy antivirus companies.

  1. hayesk

    Professional Poster

    Joined: 09-17-99

    ElectroTech, that's a pretty bold claim. Do you have any evidence to back that up?

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