updated 03:03 pm EDT, Sun May 25, 2014
Creator preview video gives insight to future YouTube changes for creators
In a new video series from Google, the company outlines some of the changes it is making to YouTube in hopes of providing content creators with more tools and avenues for monetization without leaving the site. The changes the company plans to make are based on a desire to have more transparency and channels for feedback from its large network of video content creators, along with increased opportunities for advertising in the monetized content.
One of the biggest changes that Google will make is to launch a standalone app for content creators to allow access to the backend of their channels from anywhere, though details beyond the general description haven't been revealed. However, the company says it wants to hear from creators about what needs they have that such an app could fulfill.
Monetization was another issue that was addressed in the video, bringing up the connection between viewers and creators. Rather than forcing people making YouTube content to go to outside sources to raise funds through sites like Kickstarter or Indiegogo, Google wants to offer a direct channel. The idea of tips and contributions are brought up, meaning that YouTube could add something like a virtual tip jar or perhaps a system similar to what rival video service Vimeo has in place.
Further monetization from cover songs and mashups is mentioned, giving creators for these songs avenues to capture funds based on a revenue-share model. Google's expansion in this area should prove to be interesting, given the complexity of performance rights and frequent use of DMCA takedown requests that often affect these sorts of videos. The system for these performances is in effect now, leaving users to determine if the songs are eligible from a support page entry.
A project to expand upon language offerings is also being developed, which would allow captions to be translated into 60 languages. According to Director of Creator Product Management Matt Glotzbach, YouTube sees 80 percent of its viewership come from outside of the United States. Changes to the caption project would allow creators to harness those numbers for crowd-sourced translation.
Smaller changes for creators include an expansion of the audio library for royalty-free sounds and music. A resource called the "Creator Academy" has also been built out to include information that creators may need to know.
A handful of these new features have been put into place, but no mention is made of when some of these bigger features like the app and donations will be in place. The team at YouTube says it will continue to keep people informed of what it is working on, with more videos to come.