updated 01:34 pm EDT, Wed May 28, 2014
Capptain will be integrated into Microsoft Azure services
Microsoft has acquired mobile notifications provider Capptain, the two companies have revealed. The Paris-based Capptain provides targeted push notifications for app developers, allowing them to notify users based on a combination of their behavior patterns as well as analytics, something which Microsoft will be integrating into its Azure platform.
"We are hard at work integrating Capptain's solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement," advised Microsoft on the Azure blog. "With Capptain's solution, organizations can analyze customer and employee behavior in real time, and respond by pushing targeted messages, announcements, information, or offers. This information empowers organizations to provide personalized, specific content to their customers in order to maximize business opportunities."
The amount paid by Microsoft for the company was undisclosed, though TechCrunch notes the six-year-old business had raised around $2 million in its lifetime, with $1.5 million raised from a single source: Runa Capital. The purchase will also give Microsoft a leg-up in terms of multi-platform services, as Capptain currently supports Windows Phone, iOS, Android, HTML5, webOS, BlackBerry OS, and smart TVs, among other platforms.
While Capptain will become part of the Azure platform, Microsoft will continue to provide Capptain's existing services to new and current customers in the interim.