updated 12:02 pm EDT, Wed June 4, 2014
Name may have been chosen last-minute
Apple's choice of HealthKit as the name for its health tracking platform is stepping on the name of an Australian startup that also deals with health-related services, according to complaints by the latter company. The company has already made multiple Twitter posts on the matter, including one directed at Apple CEO Tim Cook. "Feeling annoyed #Apple is using our #HealthKit name for their new health product! @tim_cook r u aware of this?" it reads.
In a talk with Wired, HealthKit co-founder Alison Hardacre points out that it should've been easy to figure out that the name was already in use. "It is very flattering that they like our name," she says, "but I'm a little let down because how hard would it have been to spend five seconds to put HealthKit.com into their browser and find us? Everybody worries that Google or Apple will come into their space and their business will die, but no one thinks that company will come into that space and use the same name!"
HealthKit bought the rights to its domain name in early 2012, and says it won't let it go. Apple has not responded to public complaints so far.
It's speculated that Apple may have switched to the HealthKit name at the last minute. Although the corresponding iOS 8 app is now just called "Health," most rumors up until this week referred to the app as "Healthbook." Apple is also typically thorough about securing domains before launching a product, whether under its own name or that of a shell company.