updated 11:35 am EDT, Tue June 10, 2014
Figure would top record set in 2013
Apple appears to be on track to sell about 39 million iPhones by the end of the current quarter, according to Morgan Stanley analyst Katy Huberty. The forecast is based on sales up to the end of May, with sources including IDC, Google Insights, and Morgan Stanley's own research. If Apple does achieve 39 million units, that will best its last June-quarter record, which was 31.2 million in 2013. The Wall Street consensus estimate for the present period is 35 million.
Huberty comments that exceptional iPhone sales could add $2.8 billion to Apple's quarterly revenues. The company's suppliers are said to be building just 33 million units during the quarter, but that's expected given the inherent lag in manufacturing and the fact that Apple needs to start slowing down iPhone 5s/5c production as it prepares to switch to building the iPhone 6.
In explaining ongoing high sales, Huberty links it to "promotions from Apple, retailers and carriers," as in the March quarter. Particularly points of reference are the launch of an 8GB iPhone 5c in March, and a promotion of trade-ins at US Apple Stores in early May.