updated 08:22 pm EDT, Thu June 12, 2014
Service thought to be YouTube clone won't focus on user generated content
An article from Gigaom suggests that Comcast is looking to test its streaming platform by the end of the year. The idea of a Comcast streaming service was rumored to be under development by the company in March, but few details have been released since then. Comcast is looking to bring more focused content, hoping to retain audience attention with a variety of channels they already have rights to.
Comcast's Senior Vice President of Video Matt Strauss told the publication that the streaming service would undergo "limited tests" before the end of the year. While it was originally thought to be a competitor with YouTube, the service won't focus on user-generated content at first.
The service would still bear some similarities to YouTube, as users would be able to upload videos to the service. Viewers could then view the content through Comcast's X1 set-top box. Strauss made no offering of which types of content would be involved in the first round of testing.
However, he did mention than Comcast could offer a monetization path in the future for content creators. Strauss said that Comcast is still looking into the options it could provide. This would suggest that Comcast does intend to offer a rival service to YouTube, but it is hard to tell at this point until Comcast announces the type of content that will be offered.
It appears that Comcast is looking at offering a more curated video service than YouTube's random approach. Comcast will be looking at niche audiences and the type of content they watch to help reduce people turning away from their services. In offering different, more focused types of content, Comcast is hoping to serve markets that are traditionally ignored by cable channels.
A Comcast executive spoke to Business Insider, denying that the service would be any sort of "YouTube killer." Instead, they confirmed that it would be looking to offer professional-curated content.
"We're looking at how to bring online video to the X1 platform," said the anonymous source.