Printed from http://www.electronista.com

Apple TV's price drops in UK, continental Europe [u]

updated 10:58 am EDT, Wed June 18, 2014

Could be paving way for hardware refresh

(Updated with cuts on Mac mini, iMac) Apple has quietly reduced the price of the Apple TV across much of Europe. In the UK, the set-top has dipped £20 to £79. In continental countries pricing has been lowered €10 to €99. Elsewhere, though, costs appear to be unchanged. The device is still $99 in the US, for example.

The reason for the cut is unclear, but Apple has been rumored as refreshing the product sometime this year, and may want to reduce current-gen stocks. Alternately though the company may simply want to make the Apple TV more competitive with products like the Google Chromecast, which while less functional is also just £30/€35 in Europe.

Update: Reports note that prices for the Mac mini and iMac have also been reduced in some European countries. The Mini's price has improved by between €20 and €60, varying from country to country and model to model. In the UK only quad-core and server Minis have seen discounts. That country has however also received a discount on iMacs; mid-level 21.5.-inch models are £100 cheaper, while 27-inch models are down £150. Apple today announced a cheaper entry-level iMac.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News