updated 03:35 pm EDT, Thu June 19, 2014
SnappyTV purchase bolsters Twitter tools for broadcasters
Messages on Twitter could soon include more video clips from television, thanks to an acquisition by the microblogging service. SnappyTV, a start-up primarily offering tools for quickly spreading TV show clips around on social networks, has been bought by Twitter for an unknown amount, and is likely to help the company involve itself more with television broadcasters.
The tools SnappyTV provides are primarily used by broadcasters and advertisers to share videos on Twitter, Facebook, and other major social networks. SnappyTV is expected to bolster Twitter's TV efforts, and already counts Fox, The CW, and Nascar as clients, according to TechCrunch, with the company already working with Twitter's Amplify service. SnappyTV's editor even includes Twitter analytics, data most likely generated via its acquisition of Bluefin Labs last year.
"We're thrilled to welcome the SnappyTV team to Twitter," writes Twitter director of product management Baljeet Singh. "As Twitter has grown as the companion to live events and broadcast media, SnappyTV will help partners and brand bring the best videos into the conversation, when it matters most."
Despite being acquired, Twitter claims it will continue to allow SnappyTV to operate on other social networks.