Printed from http://www.electronista.com

Twitter acquires video sharing tool start-up SnappyTV

updated 03:35 pm EDT, Thu June 19, 2014

SnappyTV purchase bolsters Twitter tools for broadcasters

Messages on Twitter could soon include more video clips from television, thanks to an acquisition by the microblogging service. SnappyTV, a start-up primarily offering tools for quickly spreading TV show clips around on social networks, has been bought by Twitter for an unknown amount, and is likely to help the company involve itself more with television broadcasters.

The tools SnappyTV provides are primarily used by broadcasters and advertisers to share videos on Twitter, Facebook, and other major social networks. SnappyTV is expected to bolster Twitter's TV efforts, and already counts Fox, The CW, and Nascar as clients, according to TechCrunch, with the company already working with Twitter's Amplify service. SnappyTV's editor even includes Twitter analytics, data most likely generated via its acquisition of Bluefin Labs last year.

"We're thrilled to welcome the SnappyTV team to Twitter," writes Twitter director of product management Baljeet Singh. "As Twitter has grown as the companion to live events and broadcast media, SnappyTV will help partners and brand bring the best videos into the conversation, when it matters most."

Despite being acquired, Twitter claims it will continue to allow SnappyTV to operate on other social networks.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Logitech Hyperion Fury mouse

Selecting the correct gaming mouse comes down to finding a device that balances the needs of a user with a price they can afford. Ofte ...

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in mi ...

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Sponsor

toggle

Most Commented

 
toggle

Popular News