Printed from http://www.electronista.com

Apple tapping pro athletes to test iWatch under intense conditions

updated 05:08 pm EDT, Fri June 20, 2014

Kobe Bryant, Dustin Brown among celebrity testers

Apple is using professional athletes to help test the iWatch's fitness functions under intense training conditions, a source says. The person claims that Apple has invited NHL, NBA, and MLB players to its Cupertino campus on multiple occasions during the past several weeks. While there the people have been briefed on the iWatch, and given a chance to participate in testing.

This reportedly explains why the LA Lakers' Kobe Bryant was spotted on campus in May. Other participating athletes are said to include the LA Kings' Dustin Brown, and an anonymous player from the Boston Red Sox. Each person was required to sign a non-disclosure agreement.

Apple is said to be hoping to position the iWatch as a fashion accessory, and preparing two different variants. A separate source adds that former Yves St. Laurent CEO Paul Deneve, now a VP under Apple CEO Tim Cook, has been orchestrating strategies for selling fashion goods in Apple Stores.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News