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Microsoft offers Surface Pro 3 buyers $650 for MacBook Air trade-ins

updated 03:32 pm EDT, Mon June 23, 2014

Runs with ongoing marketing angle

Microsoft is offering MacBook Air owners up to $650 in store credit if they trade in the laptop when buying a Surface Pro 3. To qualify for the deal, people must bring an Air into a Microsoft Store in the US, Canada, or Puerto Rico; it must also be able to power on, and not have water damage or a cracked screen. The promotion expires on July 31st.

At the press event where Microsoft first announced the Surface Pro 3, the company made direct comparisons to the Air in terms of weight and features. The Pro 3 grows the size of the Surface from 10 to 12 inches while simultaneously cutting back on weight and thickness. Despite being a tablet, it can run any Windows app, since it's based on Intel processors.



By Electronista Staff
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Comments

  1. pottymouth

    Forum Regular

    Joined: 11-19-03

    ...then they can flip them on eBay for a tidy profit. Slick move.

  1. coffeetime

    Mac Enthusiast

    Joined: 11-15-06

    The problem is people prefer the other way around.

  1. chas_m

    MacNN Staff

    Joined: 08-04-01

    Wow, desperate much MS?

  1. Raman

    Mac Elite

    Joined: 03-15-01

    "the company made direct comparisons to the Air in terms of weight and features"

    OSX is a feature of my MBA. Thanks, but no thanks, MSFT.

  1. jdonahoe

    Junior Member

    Joined: 07-05-06

    My guess is 5 idiots will take the trade. This is among all the Microsoft Stores, which from my observation of a store in St. Louis last month, it might represent a peak attendance for the stores if the 5 show up.

  1. Flying Meat

    Dedicated MacNNer

    Joined: 01-25-07

    It's like an old flabby guy wearing a speedo.

  1. blshaw

    Fresh-Faced Recruit

    Joined: 02-09-10

    Microsoft's insight into what the market wants and what the market will buy has always been incredibly astute. Remember Ballmer's statement that "There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item." And now they have to pay $650 to get fools to buy a Surface? Lose money on every sale but make up for it in volume. Great business plan!

  1. jpellino

    Fresh-Faced Recruit

    Joined: 10-29-99

    Just stand outside the MS store with a sign that says "I'll pay $651 for the first 2012 MBA 13" 256GB" Deal of the century and if the Surface3 is so good they should walk into MS and buy it anyway and I get a MBA13/256 for a song. Win Win Win.

  1. noibs

    Fresh-Faced Recruit

    Joined: 07-09-07

    I can smell Microsoft's desperation deep in the Rocky Mountain.

  1. climacs

    Forum Regular

    Joined: 09-06-01

    "Despite being a tablet, it can run any Windows app, since it's based on Intel processors." Huh, and I can run both OS X and shitty Windows 8 OS on a MBA.

  1. Meovv

    Fresh-Faced Recruit

    Joined: 01-27-06

    The real reason for this program is that Microsoft's senior management all want MacBook Airs for personal use, but it's against company policy to buy them at the Apple Store.

  1. pairof9s

    Mac Enthusiast

    Joined: 01-03-08

    Yes, because heaven forbid you have both of them at the same time to REALLY compare.

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