updated 07:00 pm EDT, Thu June 26, 2014
'The YouTube 15' debuts July 11 with pop, R&B, rock and hip-hop music
YouTube is looking outside the box with its latest music expansion, partnering with SiriusXM. The two will join forces to offer a weekly radio show on the satellite radio service starting July 11 at 6PM ET. The show will be hosted by YouTube personality Jenna Marbles on SiriusXM Hits 1 as it presents existing and emerging music stars.
The show will be made up of songs from a handful of genres, including pop, rock, hip-hop and R&B, based on YouTube data from the previous week and selected by Sirius. Songs played on the show will be included on a weekly YouTube playlist on the video site as well. Teaming up with SiriusXM marks the first time that YouTube partnered with another platform for a music show.
"YouTube is fundamentally about connecting fans with their favorite creators and artists, anytime on any device you're using," said YouTube Director of Music Partnerships Vivien Lewit. "That's why we're working on 'The YouTube 15' with our friends at SiriusXM, who share our goal of supporting great new music from today's well known artists and emerging stars."
SiriusXM currently has 25.8 million subscribers, making it one of the largest entertainment gateways in the United States. Pairing up with the satellite radio firm could give YouTube the sort of push and music credibility it needs as it prepares to release a paid music service.
"We are excited to work with YouTube on creating 'The YouTube 15' and to put a spotlight on the songs and artists emerging out of the world's largest music video platform," said SiriusXM President Scott Greenstein. "Our nationwide audience tunes to SiriusXM Hits 1 as the home of the best pop music and the first place to play new artists and new music. With 'The YouTube 15,' we will take that promise of music discovery even further, delivering songs emerging from YouTube directly into the car and also through the SiriusXM app for smartphones and tablets."
The show comes at a time when YouTube is undergoing a number of changes to support content creators and widen its audience. In May, the service announced it would be give creators more tools and start looking into monetization programs and a standalone app for channel backends. More recently, YouTube confirmed it is preparing a music streaming service, making headlines for its highly-criticized treatment of independent record labels.