updated 10:44 pm EDT, Tue July 1, 2014
Larger screen size not causing many to defect from Apple, study finds
A new study done by Kantar Worldpanel, covering the big five European markets on the occasion of the Samsung Galaxy S5's first full month of sales, and found that it was unable to surpass Apple's 10-month-old iPhone 5s or even the iPhone 5c in sales. It did, however, come in third place -- with further survey results suggesting that the larger screen size of the S5 has had some modest success in attracting Apple users. In the US, the Galaxy S5 displaced the iPhone 5c to become the second best-selling smartphone in May.
Kantar ComTech Strategic Insight Director Dominic Sunnebo said that "in general, consumers buying the Galaxy S5 were primarily attracted by its large screen size. This is something Apple is likely to address with the rumoured larger screen iPhone 6 launch expected in late September."
The iPhone maker is expected to launch models with at least a 4.7-inch screen as part of this year's revamp of its top-selling product. Rumors also point to an even larger, 5.5-inch model, and there is no evidence that Apple will drop the existing four-inch iPhone 5s or 5c -- raising the possibility that Apple will expand the number of options available for buyers.
The survey found that 17 percent of those who bought a Galaxy S5 were switching from an iOS device, but the vast majority of sales came from existing Samsung customers, accounting for 58 percent of sales. Windows Phone, which has found more success in Europe than it has in the US, is claimed to have 8.1 percent "marketshare" in the European market, with iOS at 16.6 percent and Android at 73.3 percent. Despite this, the iPhone 5s has remained the top-selling smartphone in both the US and Europe since its introduction in October of 2013.