updated 02:31 pm EDT, Fri July 4, 2014
Oculus Rift intended for developers, not for resale at a profit
The Oculus Rift has managed to achieve over 100,000 developer kit sales, but not without some issues. The Facebook-owned company, Oculus VR, has been forced to suspend sales of the virtual reality headset to Chinese customers, with many orders to the country canceled under the suspicion that Oculus Rift headsets are being resold at a profit, instead of being used by developers as the company intended.
Confirming the pulled sales on Reddit, Eurogamer reports, a company representative wrote "Our product in its current form, is a developer kit meant for developers that develop VR content." "We need to make sure that we are doing what we can to make sure that resellers that are looking to flip our product for a profit are not taking stock away from legitimate developer purchases globally."
Oculus Rift Developer Kit 2
The extent of the reselling in China is unknown, but the representative hinted that it was considerable, stating "We were forced to suspend an entire country from purchasing. I'll let you put two and two together." The representative does claim the company is looking into "alternative ways" for development kits to reach legitimate developers in the market.
Potential home users of the Oculus Rift are asked to wait for the consumer version to be released. The company currently expects more than a million sales of the first consumer model, which could be sold at cost in order to foster adoption.