Printed from

Beats files suit against Chinese counterfeiters with fake storefronts

updated 02:50 pm EDT, Fri July 11, 2014

Case could be worth billions of dollars

Speaker and headphone maker Beats -- currently undergoing an acquisition by Apple -- has filed a lawsuit against a collection of Chinese counterfeiters, asking for billions of dollars in damages. "This action has been filed by Beats to combat online counterfeiters who trade upon Beats' reputation and goodwill by selling and/or offering for sale unlicensed and counterfeit products featuring Beats' trademarks," the complaint reads. "The Defendants create [fake Internet storefronts] by the hundreds or even thousands and design them to appear to be selling genuine Beats products, while actually selling low-quality Counterfeit Beats Products to unknowing consumers."

The lawsuit further charges that the counterfeiters were linked together in a ring designed to maximize profits while guarding against the risk of discovery. Fake Beats products were reportedly shipped in "in small quantities via international mail to minimize detection by US Customs and Border Protection."

Beats is asking for a ban on future sales and imports of the counterfeit goods, and the seizure of all profits, a figure that could potentially run into billions of dollars. An alternate proposal is $2 million for each incident of infringement, and another $100,000 per domain name.

More realistically, Beats may simply be hoping to halt the current influx of illegal products and deter future incidents. Apple may be particularly concerned, as it is used to enforcing a strict brand image, even if its products are still counterfeited on a regular basis.

By Electronista Staff
Post tools:




  1. coffeetime

    Mac Enthusiast

    Joined: 11-15-06

    More money into Dr. Dre's and Apple Executive packets. Yeah, I am sure lots of damages done to their wealth. And I have to work my ass off just get a Beasts headphone and a Mac. Good luck to them.

  1. just a poster

    Fresh-Faced Recruit

    Joined: 06-30-04

    what do they mean by "counterfeiters"? These made in China in the first place.

  1. bjojade

    Fresh-Faced Recruit

    Joined: 06-07-07

    "design them to appear to be selling genuine Beats products, while actually selling low-quality Counterfeit Beats Products to unknowing consumers."

    And Beats products aren't overpriced low quality crap to start with??

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines


Most Popular


Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...



Most Commented


Popular News