Printed from http://www.electronista.com

Apple may be preparing to sever from ad agency TBWA

updated 04:06 pm EDT, Mon July 14, 2014

Beats' Jimmy Iovine said to be important to new marketing efforts

Apple may be on the verge of completely separating from its long-time ad partner, TBWA's Media Arts Lab, says the New York Post. Citing industry rumors, the paper suggests that Apple's entire external advertising account is "up for grabs," and that Beats CEO Jimmy Iovine -- soon to become an executive at Apple, following Beats' acquisition -- will also be used to help revive Apple marketing efforts. "Apple bought Beats for a lot of reasons," comments one anonymous ad agency executive. "They think they're marketing geniuses. It is safe to assume Beats would be part of an assessment of all [Apple] partners."

TBWA's relationship with Apple has become increasingly fraught since 2013, when the latter responded angrily to a TBWA proposal suggesting a revamp not only of advertising but also some of Apple's business practices. Since then Apple has reportedly been building an in-house agency, and inviting new outside agencies to pitch for projects, even if just to put pressure on TBWA. The in-house team is thought to be responsible for work like the recent "Strength" TV campaign.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Lenovo Yoga Tablet 2 (Android, 10.1-inch)

Lenovo is building a bigger name for itself year after year, including its devices expanding beyond desktop computers. The company's l ...

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, the process is not exactly something most people put a lot of thought into. Printers are often t ...

Advertisement

toggle

Most Commented

 
toggle

Popular News