Printed from http://www.electronista.com

Apple may be preparing to sever from ad agency TBWA

updated 04:06 pm EDT, Mon July 14, 2014

Beats' Jimmy Iovine said to be important to new marketing efforts

Apple may be on the verge of completely separating from its long-time ad partner, TBWA's Media Arts Lab, says the New York Post. Citing industry rumors, the paper suggests that Apple's entire external advertising account is "up for grabs," and that Beats CEO Jimmy Iovine -- soon to become an executive at Apple, following Beats' acquisition -- will also be used to help revive Apple marketing efforts. "Apple bought Beats for a lot of reasons," comments one anonymous ad agency executive. "They think they're marketing geniuses. It is safe to assume Beats would be part of an assessment of all [Apple] partners."

TBWA's relationship with Apple has become increasingly fraught since 2013, when the latter responded angrily to a TBWA proposal suggesting a revamp not only of advertising but also some of Apple's business practices. Since then Apple has reportedly been building an in-house agency, and inviting new outside agencies to pitch for projects, even if just to put pressure on TBWA. The in-house team is thought to be responsible for work like the recent "Strength" TV campaign.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News