updated 11:45 am EDT, Thu July 17, 2014
Reach extending to Fire phone on July 25th
Amazon's Mobile Ads API supports iOS devices as of today, the company has announced. The change means that developers will be able to use banner and interstitial ads from Amazon's network on iPhones and iPads, in addition to the Android and Fire OS devices already supported. Support for the Fire phone is due on July 25th, the same day that product launches.
Also in effect today is the expansion of ads to Spain and Italy. Amazon's network now has a presence in six countries, including France, Germany, the UK, and the US. It initially launched in March 2013, but at the time was limited to the US.