updated 11:55 am EDT, Thu July 24, 2014
Apple, Samsung give up share to Lenovo, ASUS, others
Although Apple's iPad is still the leading tablet globally, the company is continuing to lose marketshare, according to new IDC shipment data. Year-over-year, Apple's June-quarter tablet share fell from 33 to 26.9 percent, based on shipments of 13.3 million iPads this quarter versus 14.6 million in Q2 2013. The company's next closest competitor, Samsung, saw its share slip from 18.8 percent to 17.2.
Apple and Samsung's losses were the gain of companies like Lenovo and ASUS. The former grew its share from 3.3 to 4.9 percent, while ASUS advanced from 4.5 to 4.6. IDC's nebulous "others" category -- which includes companies like Amazon and Microsoft, alongside no-name Chinese brands -- grew from 37 to 44.4 percent. Acer failed to benefit, sliding from 3.4 percent to two percent.
IDC credits the figures to the evolution of the tablet industry. "By now, most traditional PC and phone vendors have at least one tablet model in the market, and strategies to move bundled devices and promotional offerings have slowly gained momentum," it writes. Notably the company's data includes hybrid tablets, which also function as laptops, and which may skew perceptions compared to limiting the data to "dedicated" tablets.