Printed from http://www.electronista.com

Apple 'close' to buying radio app Swell for $30M, sources say

updated 11:23 am EDT, Mon July 28, 2014

Could give iOS Pandora-like podcast feeds

Apple is on the verge of buying out Swell, a radio and podcast streaming app for iOS, sources say. The deal is reportedly worth $30 million, and if completed should result in the shutdown of the app's services sometime this week. While Swell has a dedicated fanbase, it's also said to have had trouble finding users beyond that group. An Android app was in beta testing but never released.

"Much" of the Swell team is expected to join Apple. As for the latter's plans, the company may be hoping to improve Podcasts. The app has proven unpopular since it was broken out of iOS' native Music functions. Users have complained about problems like poor performance, an awkward interface, and inconsistent sync services.

Swell operates somewhat like Pandora, in that users start from a specific show or topic; by either continuing to listen or swiping to the next show, the app gradually builds up a preference profile, picking new content with better accuracy. Apple could be planning to build a similar feature into Podcasts. It might also want to absorb elements of Swell's cleaner interface.




By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Sponsor

toggle

Most Commented

 
toggle

Popular News