updated 12:08 pm EDT, Mon July 28, 2014
Promotional T-Mobile plan said to be $60 cheaper than rival carrier equivalents
T-Mobile has unveiled a new promotional price plan, one which is taking aim directly at AT&T. In remarks against AT&T's "Best-Ever Pricing for Families" marketing, T-Mobile CEO John Legere relayed details of a plan effectively providing four lines on the carrier's Simple Choice shared price plan, complete with 10GB of LTE service, for $100 per month.
Starting from July 30th until September 30th, the plan will include unlimited talk and text allowances, and unlimited data and text in over 120 countries for no extra charge. While it does offer 10GB per month for the group until 2016, it is split evenly among the four lines, but there are no overage fees as T-Mobile throttles the connection instead, tethering is included, and streaming music from select music services will not count towards any data allowance.
In Legere's blog post, he played up the price difference between its offer and other carriers, with AT&T's Mobile Share Value, Verizon's More Everything, and Sprint Framily charging approximately $160 per month for a similar offer. "It doesn't take a genius, right? That's $60 in your wallet every month for a family of four - or $1,440 over two years. What would your family or small business do with those savings?" asked the CEO.
T-Mobile is expected to issue its next quarterly financial report on July 31st. In the previous quarter, it claimed to have increased customer numbers by 2.4 million new subscribers, significantly outpacing the other major carriers, though for the period it endured a loss of $151 million.