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Rhapsody International reaches 2M premum service subscribers

updated 03:36 pm EDT, Tue July 29, 2014

Napster, unRadio help company grow, launching services in Europe and Latin America

Rhapsody International announced today that it hit a significant milestone for its business. The company revealed that it reached two million subscribers for its premium services, including Rhapsody, Napster and the joint venture with T-Mobile called unRadio. On the success of unRadio, the company announced plans to extend the service to other parts of the world.

Rhapsody only hit the one million user threshold in 2011, making news of the new subscriber count a long time coming. The music streaming service, which has been running since 2001, reached 800,000 subscribers only five months prior to that. The growth trails behind other services such as Spotify's 10 million subscribers it reported in May and Pandora's 3.3 million as stated in March.

In addition to announcing the subscriber milestone, Rhapsody added that it's extending unRadio to new audiences in Europe and expanding Napster in Latin America. Through agreements with two telecommunications services, the French SFR and the Spanish Telefonica will allow Napster-branded services to reach wider audiences.

T-Mobile announced unRadio during its unCarrier event in June, stating that would begin offering the service free to some existing customers. The service would allow unlimited skips and allow replays, as well as not count towards data caps on the carrier. T-Mobile customers that didn't qualify for free use could pay $4 a month, while consumers on other carriers would pay $5.

"Today is a day to thank the Rhapsody and Napster members around the world, whose passion and insane love of music motivate us every day," said Rhapsody International Chief Product Officer Paul Springer. "Our recently-launched radio service underscores our commitment to giving mobile music fans even more ways to discover and download great music. We're excited to build on our US momentum by launching this service in Europe, in partnership with SFR."

The Napster-branded version of unRadio will be called Napster Discovery, or Napster Decouverte for SFR customers in France. Napster Decouverte will cost subscribers €4, or about $5. The service will be offered along with the existing Napster Premier service in the country.

Latin America will see more promotion of the Napster Premier service in several additional countries, including Uruguay, Argentina and Chile. The agreement to spread Napster was made with Telefonica last fall.



By Electronista Staff
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