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No redesigned Apple TV set-top until 2015, report says

updated 04:24 pm EDT, Wed July 30, 2014

Cable deals, Comcast/Time Warner merger interfering

Apple is indeed working on a new set-top that will let people will watch both live and on-demand TV, but won't have it ready until sometime in 2015, a source indicates. Engineers at the company are allegedly being told not to expect to ship the device this year, and working along that timeline. The issue is claimed to be cable companies "dragging their heels," and the possible Comcast/Time Warner Cable merger, which together are interfering not only with the device but a matching TV service.

Both halves of the equation have been rumored for some time; at one point talk centered around a full-scale TV set, rather than just a new set-top box. Many reports have suggested that cable companies and content providers have been hesistant because of lucrative existing deals, and in the case of the cable providers, the money made off of channel packages. Apple is thought to want something more "à la carte."

By Electronista Staff


  1. Inkling

    Mac Enthusiast

    Joined: 07-25-06

    Given how fast Millennials are deserting TV-watching, this matters little. With a cross-country move last year, I've now gone a year without any television coverage in my home--no cable and too far from stations for an inside antenna to work. I'm not missing it one bit.

  1. Charles Martin

    MacNN Editor

    Joined: 08-04-01

    I am one of the "cable-cutters" as well. There are a few things I miss -- a few select programs and Turner Classic Movies, mainly. But really, not much (certainly not $70-$100 a month's worth). I keep hoping HBO will follow in BBC's footsteps and offer HBO Go without a cable subscription. Ditto TCM. It will happen one day (far later than I'd prefer).

  1. djbeta

    Junior Member

    Joined: 01-11-04

    I hate cable but am dying to get an Apple TV, if it's done right.

  1. DiabloConQueso

    Fresh-Faced Recruit

    Joined: 06-11-08

    That's the one thing I fail to understand, though I suspect it has something to do with the stodgy old licensing schemes the cable companies refuse to budge from: the fact that I can't watch their affiliates' programming without subscribing to the entire lineup. Why the hell would I want to watch it on my AppleTV if I already have cable service and can get it there earlier? I suspect that the people that really want to use these apps are wanting to use them to free themselves of paying for all the "fluff" in a complete cable package. I think the cable companies see the writing on the wall, which is, with the ubiquity and speed of the internet, they're nothing more than a niche middleman serving to do nothing more than to get HBO to my home on a dedicated line. I look forward to the day when I can deal directly with and make purchases from HBO without that ancient middleman.

    It was a grave day at my house the day that Apple cut off TV show rentals and left the higher-price purchase option as the only option. I only hope that the tides will shift on these subjects with a quickness and tenacity equal to marijuana reform.

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