updated 05:45 am EDT, Wed July 30, 2014
Video credits offered to Prime subscribers opting for slower order deliveries
Amazon has made some changes to two of its delivery-based services. Users of Amazon Prime deliveries are reportedly being given video credits as an incentive to opt for slower deliveries. Amazon Fresh, the grocery delivery service operated by the retailer in a limited number of locations, is expanding its reach into San Diego, California.
The Amazon Instant Video credits are being offered to Prime customers if they select a "No-Rush Shipping" option, one which takes between five and seven days to arrive, reports Betabeat. In exchange, the customer will receive a $1 credit which can be used to rent or purchase items not included in the normal Prime Instant Video service. While Amazon has yet to explain the reasons behind this, it could potentially be seen as a cost-cutting measure by the retailer, as well as a way of quietly promoting its video services in the face of competition from Netflix.
Recode reports the Amazon Fresh service launched in San Diego yesterday, providing same-day and next-day delivery of groceries and some Amazon products. Previously available in Seattle, Los Angeles, and San Francisco, it is believed Amazon will also launch a version of Fresh on the east cost of the United States later this year.