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WSJ: Beats Music head Ian Rogers to take charge of iTunes Radio

updated 04:23 pm EDT, Fri August 1, 2014

Executive will straddle both music services

Beats Music head Ian Rogers will also take charge of iTunes Radio as a part of Apple's acquisition of Beats, sources tell the Wall Street Journal. The people add that having Rogers in charge of both units is intended to generate cohesion in Apple's streaming music options. How exactly that might manifest is unclear, but the Journal speculates that Apple may implement new subscription options.

Whereas Beats Music has paid subscription plans for on-demand streaming, iTunes Radio is mostly ad-driven and serves up content Pandora-style, i.e. via artist- and genre-based feeds customized by voting. Users can strip away ads by paying for an annual iTunes Match subscription.

Apple is widely thought to be under pressure to adapt iTunes to modern trends. While the iTunes Store is still the most popular destination for music purchases, a growing number of people are turning to on-demand streaming services like Spotify and Google Play Music, which cost just a few dollars per month but offer access to a virtually infinite amount of content.



By Electronista Staff
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