updated 11:54 am EDT, Wed August 13, 2014
HTC allegedly moving into app business with Zoe, more apps on the way
HTC is preparing to release some of its apps on Google Play, for use on other non-HTC devices, according to a report. Starting with the Zoe video app later this week, the 260-employee strong HTC Creative Labs unit will apparently bring more of the HTC-specific apps to the online store, as the company attempts to use its software knowledge to try and improve its financial outlook.
Zoe is an app which can combine multiple video clips and still images into a themed highlight reel of up to 30 seconds in length, and has appeared on a number of HTC devices over the last few years. Recode claims HTC is looking to turn Zoe into a central hub for viewing and sharing the montages, similar to Vine and Instagram, but also allowing users to remix other user-created videos. The company is apparently working with music and sport-related entities to increase the interest in Zoe, though the partnerships have yet to be revealed.
HTC did advise it was moving into making its software available to other devices back in March, alongside the launch of the HTC One M8. At the time, it advised BlinkFeed and Zoe would be listed on Google Play in the future, and though BlinkFeed is viewable on the Play Store, it is still not available to download on non-HTC smartphones. The Zoe app is similarly listed.