updated 12:32 pm EDT, Thu August 21, 2014
One year of unlimited LTE data offered to both new T-Mobile customers and referrers
T-Mobile is ramping up its fight against Sprint, by attempting to coax subscribers to switch carrier. From August 29th, whenever a T-Mobile customer convinces another person to sign up to the carrier, both accounts will receive unlimited LTE data free for an entire year, or in the case of existing T-Mobile Simple Choice customers already having unlimited LTE, a $10 monthly credit for one year instead.
While the offer stands for all major networks, T-Mobile is aiming its marketing specifically at Sprint subscribers. Sprint recently stopped pursuing a merger with T-Mobile, while earlier this week the company added a Family Share Pack to its price plan range, allowing for up to 10 lines to share between 600MB and 60GB of data per month, as well as providing unlimited talk and text. While seemingly impressive at first glance, the plan does not offer an unlimited LTE data option, and a per-device surcharge was also tacked on top.
"When we saw how Sprint's dissing its own customers and dropping unlimited LTE plans for families, we knew we had an opportunity to help these people out," claims Mike Sievert, Chief Marketing Officer for T-Mobile. "Only a 'carrier' would be arrogant enough to make an offer limited only to new prospects, while forgetting their existing customers."
T-Mobile President and CEO John Legere
President and CEO John Legere was quick to add his comment on the offer, attacking Sprint and the other carriers in a blog post. "These guys just don't get it. You can't ignore your customers, and you can't slash your way to growth. You can't innovate by rolling out lame Knock-offs of our Un-carrier moves while giving customers more of the same old, same old. I mean, these guys just keep botching it up so miserably."
T-Mobile recently announced it was the largest pre-paid wireless provider in the United States. At the same time, the continuing overall customer growth of over a million subscribers in the quarter prompted Legere to predict T-Mobile will overtake Sprint "by the end of this year." In the most recent quarterly results, T-Mobile had risen to just over 50 million total customers, while Sprint dropped to 53.3 million.