updated 09:30 pm EDT, Tue September 2, 2014
Specifications on DDR4 coming September 15, new SSDs coming later this year
Kingston's enthusiast brand HyperX brought a number of products to Penny Arcade Expo in Seattle this year, including the Cloud headset and Skyn mouse pads announced earlier this year, and the brand's upcoming entries in DDR4 memory. HyperX showed off some of the first versions of memory for Intel's X99 chipset and Haswell Extreme Edition processor, branded for its Predator line.
As the company is trying to refocus its efforts into the HyperX brand, more attention is being drawn to how offerings are structured in the lineup. The HyperX lineup across USB, DRAM and solid state drives (SSD) will continue, with Fury being the lowest level, Savage being the mid-range and Predator holding the top spot. The company recently expanded to SO-DIMMS as well, adding them under the Impact name.
During the show, the newest of the high-end memory was being showed off with the Predator DDR4. When speaking with Corporate Strategic Marketing Manager for Consumer Brian Roberts, it was indicated that the Predator memory will be capable of speeds up to 3GHz when the modules are released later this year. There wasn't much information released on the memory so far, but an announcement on the specifications of the DDR4 RAM is said to be coming on September 14. Word on lower-priced options under the Fury and Savage brands were not available.
As with some other companies at PAX, word on the X99 and Haswell chips came sooner than expected. This meant that some vendors haven't had the chance to really push components like memory to the limit. However, during the first day of the show, on a quick build, a machine to be put on display was put together without issue. HyperX saw some success with overclocking at that time, seeing 3200MHz speeds during some initial tests.
No new USB drives are in the works with the HyperX branding, as recently the Fury flash drive was added. It does feature lower read and write speeds than other products from the company, but it's intended to be entry-level. Read speeds are stated as 90MB per second, while write is 30MB per second. The drive is available in 16GB, 32GB and 64GB sizes. No SD cards are in the works according to Roberts.
The newest edition of the Cloud headset, a white version, was also on display on the show floor. When compared to the company's previous attempts at audio, such as the rebranded version of the SteelSeries Siberia v2, HyperX had more control over the development of the product. HyperX worked with Swedish manufacturer Qpad to create the headset with large, 53mm drivers.
The Skyn mouse pads were also on display, another product that was announced during Computex. The pads are available in packs of two, with one pad for speed and another for accuracy. The company says that they are thin mouse pads, an understatement when actually seen. The Skyn mouse pads hardly stick up over a standard desktop surface, and don't move thanks to a strong adhesive.
HyperX did announce a solid state drive (SSD) at Computex earlier this year, so there were no new drives to show off at PAX. However, Roberts did tell Electronista that the company was working on some additional drives that are said to be coming later this year. Details on what they were, or the branding they would carry, wasn't available. One of the drives could be the HyperX PCIe SSD that Roberts did mention was still in the works. Considering Kingston recently released a 960GB drive, it could signal a higher-capacity, gaming-focused drive from HyperX.
During the show, Roberts also commented on some of the heat Kingston has taken over the parts found in SSDs after the production units are given to reviewers. He said the component changes are all about keeping the prices low for consumers. Unfortunately, Kingston doesn't have the advantages of some of its competitors that manufacture their own memory chips. The company acquires a number of components from several sources, including NAND chips, in order to offer low cost, entry-level solutions for the market.