. : January 01, 2010
Apple unveils new education initiatives at the Guggenheim Museum.
9:55 - Waiting for things to start. Apple is usually better about timing than most, but many companies end up starting later than their scheduled time.
9:57 - A pair of iMacs on stage and Eddy Cue (Internet software and services VP) is in the room.
9:58 - Lights dimming; clearly getting ready to start soon.
9:59 - Phil Schiller is on stage first. Pleased to welcome everyone. Special for everyone at Apple, since it's about education, which is deep in Apple's DNA.
10:01 - Something profound starting to happen at Apple. Students introduced to the iPad in learning; we're on the cusp of something really great. High schoolers use iPads to study science, K-6 kids in special needs use them to communicate.
10:01 - Hear constantly from parents, teachers how great the iPad is with special needs. There are challenges with education, old and new.
10:02 - If you're a high school student in the US, it's not so easy. Not just social pressures. Stats show that if you enter as a freshman, you have a 70% chance of graduating in four years. Worse in worse-off areas.
10:02 - If you're lucky enough to work hard and graduate, you might not be the best prepared to compete in a global economic environment. The US isn't at the top of industralized nations for reading, math, or science.
10:03 - (17th, 31st, 23rd respectively). Constantly talking to partners in education about the challenges and how we can help.
10:03 - Running a video: teachers and school administrators talk about their obstacles. It's hard to be either a student or teacher as classes get bigger. Students have trouble with the three Rs even at the high school level.
10:04 - Tied too much to standardized testing; kids are bored. Kids have iPads, iPhones, and Macs, but all those disappear at school.
10:04 - Phil returns: teachers are amazing peopel that deserve Apple's help. Lots to talk about. Wanted to figure out what Apple could do to help. One thing we hear louder than anything else is student engagement.
10:05 - It's why we're excited to see student reactions to iPads in the classroom. No surprise that kids get excited learning on iPad. The #1 device on teen wish lists [citing Nielsen]. Thin, light, powerful, all-day battery life, and affordable.
10:06 - Fun and engaging to use. More than 20,000 education apps explicitly made for the iPad. The Elements, Frog Dissection, Virtual Rome, Art Authority, Wolfram Physics, The Solar System.
10:06 - iBookstore is packed with many great education books, too. May be surprised to learn that there are over 1.5m iPads in use in education institutions, over 1,000 in 1-to-1 programs.
10:07 - Want to accelerate this and make it easier. Two initiatives: 1. Reinventing textbooks. Books are incredible, we love them.
10:08 - Phil recaps books. Textbook is clearly not the ideal learning tool anymore; heavy stacked in your pack. If your budget is squeezed, and your'e handing down worn, used, written-in books, it's not ideal. But the content is amazing.
10:09 - Portable? Not really. Durable? No. Interactive? Also no. Searchable, updateable? No and no. The iPad stacks up better: more portable, more durable [slightly questionable!], interactive, searchable, current, up to date after student deployment.
10:10 - Can we get amazing content? Extremely proud to tell you about iBooks 2.
10:10 - New textbook experience for the iPad. Beautiful books, interactive, fun, gorgeous, engaging. Kids are gonna love to learn.
10:11 - Roger Rosner (iWork VP) up: demos a high school biology book. Textbooks don't usually start with intro movies, he says.
10:11 - Swipe through page thumbnails, swipe above to skip chapters. Tap thumbnails to go to specific pages. Books are gorgeous, with rich, engaging layouts and interactive experiences.
10:12 - As an example, pinches an interactive portion to full screen and zooms in to an animated cell structure. No printed textbook could compete.
10:14 - Looking at insects: tap parts of the body that highlights those parts in photos elsewhere on the screen.
10:14 - Turning to portrait orientation readjusts the layout. Images and interactive parts on the left.
10:15 - Pinch a page to get to the table of contents. Books have two completely different reading experiences, and you can use whichever suits you best.
10:15 - By far the coolest, most engaging digital textbooks ever done, but this just scratches the surface. Tap on words to get definitions, tap into the glossary with images.
10:16 - Index takes you back to an appropriate page in the book. You can search books; tap to expose a toolbar, type in, and get suggested search. A list of every place with a term appears, including context.
10:18 - An image on one page is a gallery: you can swipe to go through them and bring them full screen. Digital textbook review questions include a summary with a multiple choice and image answers.
10:18 - You get immediate feedback, whether you're right or not. Lots of layout and question type options. Drag-and-drop matching questions... it turns a static list into an interactive review.
10:19 - Highlights: just swipe over text to highlight it. Tap it to change the color. Tap the note button to add a note that will show in the left margin.
10:19 - You can review notes and highlights in one place. There's a study card option to turn highlights into virtual cards.
10:20 - You can tap on a note card to see what's on the 'back.' Glossary items can also become study cards with the term on one side and the definition on the other. Shuffle cards in random order if you like.
10:20 - On the bookshelf, you can tap into the iBookstore. There's a new categories view with a Textbooks section.
10:21 - Screenshots are new. You can get free samples like with other books, and there's one-tap purchasing. You can always re-download the book.
10:22 - Phil comes back to summarize. Gorgeous, full-screen books. Interactive animations, diagrams, photos, and videos. Fast, fluid navigation. Highlighting and notes. Searching and definitions. Lesson reviews and study cards.
10:22 - iBooks Author is next: a Mac app that lets you create "everything" we just saw.
10:25 - Rosner back: traditionally, making books has been hard. No longer. Starts up with a template chooser, with Apple-designed themes. Interface is similar to an iWork app. Top toolbar, left content sidebar, and the actual content on the right. Rich, WYSIWYG editor.
10:26 - Click on the cover and drag an image into the placeholder, and it's there. Click to set the title, which is what people will see in the bookshelf in the iBooks 2 app. Rosner brings in a movie for an intro media section.
10:28 - You can drag 3D models in from the Finder. Interactive experiences can be made without programming; a lot of the earlier interactions were Keynote presentations. You can drag whole presentations into a book.
10:29 - Want to go more custom? Something that uses the Internet to reach a database, or math. If you can write HTML or JavaScript, you can do this. Mac OS X [Dashboard] widget development tool works for iBooks Author.
10:29 - World's coolest glossary creator: select a word and it appears in the glossary listing. Click Add Term and it shows.
10:30 - Portrait view is automatic: no work necessary. You can preview to see how it looks.
10:30 - A "total miracle" in terms of time savings for creating e-books.
10:30 - Publishing to the iBookstore is very simple. But what if you want to see it on your iPad first? Push the preview button, and if your iPad is connected to your Mac, we build the book live, send it over the wire, and you can see it live in iBooks.
10:31 - Just think that's totally awesome.
10:31 - In five minutes flat, we created an interactive iBooks textbook [not including the raw content].
10:32 - Phil returns. Anyone can make stunning, interactive books. From textbooks to cookbooks to travel books to whatever you can imagine. Beautiful templates, multi-touch widgets, photos, and videos. Extend them with HTML5 and JavasScript, and publish to iBookstore.
10:32 - It could cost hundreds of dollars, but we wanted to get iBooks Author in the hands of anyone. I'm happy to tell you that iBooks Author is free.
10:32 - Available today at the Mac App Store.
10:35 - Get a new device, redownload the book. One-tap purchasing. Educational companies have given us "a ton" of advice, including Pearson, McGraw-Hill, and Houghton Mifflin Harcourt.
10:35 - These three companies account for 90% of textbooks sold in the US. Pearson has made Algebra 1, Biology, Enviromental Science, and Geometry. Used by 4m students worldwide. Two available todya, the math books available shortly.
10:36 - McGraw-Hill: hard at work on Algebra 1, Biology Chemistry, Geometry, Physics, used by 3m students. Al five available today.
10:36 - Can't overemphasize how important these partners have been working with us.
10:37 - Not just about high school and textbooks. Worked with DK Publishing, which makes books for all different grade levels. Four launching today: Dinosaurs, Insects, Mammals, and My First ABC.
10:38 - Launched Life On Earth, an attempt to recreate the biology textbook. Amazing project, coming exclusively to the iBookstore. Additional chapters will be available in the iBookstore at a "very" aggressive price.
10:38 - So excited about iBooks 2, iBooks Author, and the Textbooks section, so we made a video.
10:39 - Recapping features. Paper isn't great, but interactive textbooks are. Talking about how heavy and old books get. Students shouldn't live like it's 1950.
10:40 - iBooks 2 lets textbooks come to life. Instead of 30 pounds of books, you just need one iPad [and $500].
10:41 - Showing highlights and notes as well as the quality of the books.
10:42 - Emphasizing that iBooks 2 and iBooks Author are free tools.
10:43 - iBooks 2 is available immediately as an update.
10:45 - Phil returns to the stage. This was just part one of the event. Introducing Eddy Cue for the second.
10:46 - Reinventing the curriculum. Let's talk iTunes U: lets professors around the world share lectures and lessons with anyone using iTunes and iOS.
10:47 - Over 1,000 universities use iTunes U to deliver educational content. #1 largest catalog of free education content. 700m iTunes U downloads, and just 4 years old. Used primarily to deliver lectures.
10:47 - MIT physics lecture as an example, where a professor risks himself with physics.
10:48 - We want to let teachers do more: full online courses. The syllabus, interactive material, reading aterial, and more. Announcing an iTunes U app. Lets teachers and students do everything they need in one app.
10:51 - A notification tells him to read a book. Lets him jump to that book (an iBooks Author-made lesson) in the iBookstore.
10:52 - You can make highlights and notes the same way. When done, go back to the iTunes U app and check off an assignment as complete. You can watch videos. in the app, you can download videos to the iPad for permanent copies or just stream them.
10:53 - Notes tab gathers all the notes from books and courses in one place. Like iBooks 2, but also for iTunes U. Materials tab shows all the materials for a given course. Audio, video, books, general documents (Pages, PDFs, Keynote) and even individual apps.
10:54 - If you don't have materials, you can buy them from inside iTunes U, regardless of format. Store button goes to the iTunes U catalog. Ratings, descroptions, and outlines. You can subscribe to a course.
10:55 - Eddy Cue returns. Full courses with video, documents, apps, and books. See the syllabus and all its assignments. Teacher posts and updates, integration with iBooks notes.
10:56 - iTunes U has been primarily used by higher end; now K-12 schools can sign up. Means that teachers can deliver full online courses to students and anyone else for free.
10:56 - iTunes U app is also free, available today.
10:57 - Phil returns to recap Steve Jobs' message: the intersection between liberal arts and technology. Nowhere is that truer than in our love of education, he says. It's as true today as it ever has been.
10:58 - If you talk to teachers, they'll remember things Apple has done fondly: the Kids Can't Wait program, Apple Classroom of Tomorrow, Wheels for the Mind.
10:59 - Really proud of what the teams have done and how hard they've worked to deliver these products todya. Do it because all of us at APple know that we can empower peopel through learning, and technology has a role to play to help doing that.
10:59 - Show's over.
Previous Live Event Coverage:

Samsung CES 2015, January 05, 2015
Apple's September 9 event, September 09, 2014
WWDC 2014 keynote, June 02, 2014
WWDC 2014, June 02, 2014
Apple fiscal Q4 conference call, October 28, 2013
Apple's October 22 media event, October 22, 2013
Apple's September 10 event, September 09, 2013
Samsung Unpacked at IFA, September 04, 2013
Samsung Unpacked 2013 Episode 2, September 04, 2013
Apple fiscal Q3 2013 , July 23, 2013
WWDC 2013 Keynote, June 10, 2013
Microsoft's Xbox event, May 21, 2013
Google I/O opening keynote, May 15, 2013
Apple fiscal Q2 2013 earnings call, April 23, 2013
Facebook event, April 04, 2013
Samsung press event in New York, March 14, 2013
Sony at CES, January 07, 2013
Samsung press conference at CES, January 07, 2013
Apple iPad mini unveiling, October 23, 2012
Apple iPhone 5 launch event, September 12, 2012
Google I/O Day 2 keynote, June 28, 2012
Google I/O Day 1 keynote, June 27, 2012
Live 2012 WWDC Coverage, June 11, 2012
Sony's 2012 E3 keynote, June 04, 2012
Microsoft event at E3, June 04, 2012
Samsung Mobile Unpacked, May 03, 2012
Apple fiscal Q2 2012 results call, April 24, 2012
HTC Sprint NYC, April 04, 2012
Apple cash balance call, March 19, 2012
-, March 07, 2012
Apple's iPad 3 Event, March 07, 2012
Google's Eric Schmidt at Mobile World Congress 2012, February 28, 2012
ZTE event at Mobile World Congress, February 27, 2012
Nokia at Mobile World Congress 2012, February 27, 2012
Sony at Mobile World Congress 2012, February 26, 2012
Huawei launch event at Mobile World Congress, February 26, 2012
Apple fiscal Q1 2012 results call, January 24, 2012
., January 01, 2010
Intel Keynote at CES, January 10, 2012
Sony at CES 2012, January 09, 2012
Nokia at CES 2012, January 09, 2012
AT&T Dev Summit 2012, January 09, 2012
Acer at CES 2012, January 08, 2012
Google music event, November 16, 2011
Google and Samsung Android 4 Ice Cream Sandwich event, October 18, 2011
Apple - Let's Talk iPhone, October 04, 2011
Nintendo E3 2011 keynote, June 07, 2011
Sony E3 2011 keynote, June 06, 2011
Live WWDC 2011 Event Coverage, June 06, 2011
Windows Phone 7 May 24 event, May 24, 2011
Google I/O 2011 day two keynote, May 11, 2011
Google I/O 2011 day one keynote, May 10, 2011
Apple fiscal Q2 2011 results call, April 20, 2011
Microsoft talks Windows Phone 7 at MIX11, April 13, 2011
Sprint event at CTIA spring 2011, March 22, 2011
Samsung event at CTIA 2011, March 22, 2011
March 2 iPad event, March 02, 2011
Intel Thunderbolt Technology, February 24, 2011
HTC MWC Event, February 15, 2011
LG Mobile World Congress 2011 event, February 14, 2011
Samsung's MWC Event, February 12, 2011
HP webOS event, February 09, 2011
Sprint February 7 event, February 07, 2011
Live from Blackberry Developer Panel, February 03, 2011
Google Android event, February 02, 2011
Sony PSP2 event, January 27, 2011
Verizon NYC Event, January 11, 2011
Google Chrome Event, December 07, 2010
Acer's Interact event, November 23, 2010
Facebook Mobile Event, November 03, 2010
Apple's FYQ4 2010 results, October 18, 2010
Google TV Intro, October 12, 2010
Windows Phone 7 Live Event, November 10, 2010
Apple Sept 1 music event, September 01, 2010
BlackBerry August 3 Event, August 03, 2010
Apple iPhone 4 Press Conference, July 16, 2010
Sony E3 Keynote, June 15, 2010
Nintendo E3 Keynote, June 15, 2010
Microsoft E3 Keynote, June 14, 2010
D8 conference 2010, June 01, 2010
Google I/O Keynote II, May 09, 2010
Google I/O Keynote, May 19, 2010
Apple earnings - 2010, April 20, 2010
iPhone OS 4.0, April 08, 2010


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