AT&T Dev Summit 2012 : January 09, 2012
AT&T talks phones and technology at its developer event.
 
12:07 - Just starting; Ralph de la Vega is up.
 
12:11 - Confirming that there will be major new devices in the first half of 2012. Amazing new devices for developers.
 
 
12:12 - CTO David Christopher up, going over history: the dev program started 11 years before the iPhone. So much has changed.
 
12:17 - Unveiling an AT&T API platform, an API catalog, and availability. Platform is a real game changer: standard-based APIs through the cloud. Can start using it in minutes. Wrappers for Ruby, PHP, and Java. Live chat support too. HTML5 tools and sample code posted on Github.
 
 
12:17 - HTML5 will be on 80% of phones by 2016, Strategy Analytics says, and will help reduce fragmentation (read: Android).
 
12:18 - Location, MMS & SMS, device capabilities with real-time optimization, and in-house AT&T solutions (alpha, i.e. rough).
 
12:21 - In-app purchasing format coming out. Joe Tafoya (?), former NFL superstar and developer, talks his mobile app team.
 
12:24 - Built an app using HTML5, JET ("juicing Eugene Terry"). Mimics his locker and details what he's about and doing. The "jetstream" uses the messaging update to provide notices. Lets you buy training videos in-app.
 
 
12:26 - Switching on to an AT&T U-verse API. Said it had signaled intentions to open up earlier, doing it now. U-verse has made big gains since then. Regularly introduce new apps. Alpha program took 12 hand-picked developers that helped shape the API.
 
12:27 - U-verse runs on Mediaroom and can post social updates in real time. Apps can instruct receivers to play videos from the Internet. Miso TV, Buddy, and other apps already available today.
 
12:31 - PacketVideo's Twonky Beam Browser is up as an example. Lets you "beam" video that's either interactive on a tablet or the usual TV experiences.
 
 
12:31 - Partnering with Heroku on dev tools. To register: $99 limited fee with unilmited access to APIs for a year.
 
12:34 - AT&T switches to John Donovan: focusing on the importance of the network. Having both HSPA+ and LTE makes for the smoothest speed. Recapping the iPhone 4S speed advantage.
 
12:35 - Early on, we decided to do a distributed architecture that it believes is more effective. "150,000" network improvements in 2011. More than 30,000 capacity carriers, 80,000 new antennas. Call retention exceeds 99% since mid-September last year.
 
12:38 - The cloud isn't just an endpoint on the Internet like with competitors: a "collection of tiny droplets" just like an actual cloud. Companies can have both private and public clouds.
 
 
12:39 - Unveiling AT&T Cloud Architect: dev-centric cloud with cheap access to flexible, integrated app developing services. Available in "coming weeks."
 
12:40 - Resources in Architect include LAMP, Debian, Fedora, and other services. Build and scale in "near real-time." Order, provision, and make changes through a portal.
 
12:41 - You can pay in as fine-grained levels as by the hour. http://cloudarchitect.att.com
 
12:42 - Joining the OpenStack Initiative. 140 companies, over 2,000 contributing members. Supports the API platform. OpenStack's head Jim Curry is up.
 
12:44 - Curry: AT&T is the first US carrier to join. Only 18 months old, but about to release a fifth version, Essex, with identity management, virtualized networks, lots more. Upcoming dev summit in San Francisco in April.
 
 
12:46 - Back to Donovan. API roadmap: first effort was an API for the iPhone. Went from 300m API calls per month in 2009 to 4.5b in 2011. Expect that to hit 10b by the end of 2012.
 
12:48 - Network optimizations, contextual services (location, presence) to get a boost, such as in geofencing (with GPS). Next-gen messaging and call control. Monetization is also a focus. Messaging on behalf of someone, U-verse TV, payment enhancement, other tech coming this year.
 
12:49 - Animation rolls: build storage as a service, local advertising, contact sharing APIs, a speech API.
 
12:50 - Aiming to make interoperable APIs that work worldwide. Cooperating Wholesale Applications Community (WAC) with the hope of having a write-once app philosophy. Network APIs for WAC coming early this year.
 
12:52 - California, Texas, and Israel AT&T Foundries exist for developers. Donovan wraps up. Going on to Jeff Bradley.
 
12:53 - Foundry sponsors hackathons and other events to encourage development. Looking for eco-friendly programs, such as a charger standard to eliminate vampire power. Eliminating hostile materials and packaging; down 22% year to year.
 
12:55 - Example apps: Lightbulb Finder (to find greener bulbs), Electrify, People Power provide advice on saving energy; PP actually analyzes your real usage.
 
 
12:57 - People Power wins AT&T's developer contest. Talking about trying to solve vampire power from a garage in Palo Alto (an allusion to HP, but they actually did it too). Designed software to 'unplug' devices when they don't need to drain power.
 
 
1:00 - Demoing People Power; you can register devices with QR codes or plugging in. An iPad app lets them register devices. Works very smoothly.
 
 
1:02 - The winner picked up $20,000. Finalist developer Electrify's main creator got a perfect 800 on the SAT math scores. He and his co-creator get applause.
 
1:04 - Talking a resource optimizer for apps: Arrow. Collects a developer's device info (battery, connection, Bluetooth, etc.) and gives a detailed breakdown of how they're behaving.
 
1:07 - Pandora and Zynga talk about their experiences. Pandora realized it was using its battery more than it had to. It knows the specific behaviors of the processors, not just network requests. No longer a "black box."
 
 
1:08 - Pandora now uses less power and also cuts down on network traffic.
 
1:09 - Zynga: lopped off 13% of data use from one game with Arrow. Words With Friends on iOS, for example. CityVille and others use considerably less. The tools extend to other platforms, too.
 
1:10 - Aro (not Arrow) is available today, with open-sourcing later this year: http://developer.att.com/Aro
 
1:11 - AT&T shifts to distribution: extending app support for developers to HTML5 as well as improving discovery for Android.
 
1:12 - Will allow publishing HTML5 apps "unwrapped," directly on devices. No needs to create duplicate apps for other stores. Beta launching today: http://developer.att.com/appcenter
 
1:14 - Everyone back on stage: AT&T had a hackathon last night that has already produced 30 apps. Live fast pitch from the top three. Winner gets backstage passes to a Nickleback gig, developer support, and $5,000.
 
1:17 - First app: a title that not only lets you share your injuries socially, but could help doctors learn about injuries and let users buy helmets. Next, Hopi Chest: personal health tracking app for kids. They can share their health on social sites like Twitter. Fostering a good attitude towards health.
 
 
1:19 - Sleepbot is the last one on stage: Lets you schedule your sleep and compare with others using devices like Fitbit. Lets you check by geography and more. Organizes the most unorganized part of your life.
 
1:20 - Having the audience text their votes in real time.
 
1:23 - Glenn Lurie up to talk about gaming. Huge growth opportunity. A partner with exciting devices coming up. We want to give more access to content and in more places. Home consoles, smartphone gaming. 75% of mobile app downloads are games.
 
 
1:24 - The device maker in question is Sony, with the PlayStation Vita: AT&T is providing the 3G connection (mentioned at E3). Sony's Deputy President Kuni Suzuki comes up.
 
1:25 - Suzuki is positioned to ride high: devices that are connected or potentially will be connected.
 
1:27 - Sony's Tablet P is one of them: two 5.5-inch displays. Carries the "Swift and Smooth" experience [we saw this on the Tablet S], Can interact with Blu-ray players and other devices. Taps into Music Unlimited, Video Unlimited, Reader Store, PlayStation Suite.
 
1:29 - Actively supporting developers with an SDK for Sony's Select site. Not just the Tablet P: referring to the Xperia Play.
 
 
1:32 - Suzuki notes that there will be a new Sony Ericcson (now Sony) phone later on introduced by Ralph de la Vega at the event. Talks Vita's social connection and plays a video to recap the device as well as its 3G support on AT&T.
 
1:33 - SCEA is holding a developer session for the Vita. Lurie is coming back. Today: data plan pricing. Session-based plans: $15 for 250MB, $25 for 2GB, all prepaid.
 
1:34 - Don't have to go to a store or otherwise talk directly to AT&T to get it set up.
 
1:36 - Action X-ray wins the prize from the hackathon contest for a funny, clever pitch.
 
1:37 - Recapping LTE speeds: real world 5-12Mbps, but some customers sometimes see more.
 
1:40 - Showing new devices soon. Recapping the device history.
 
1:41 - Six new devices: Sony Xperia Ion. Great camera, lets you share it across devices. Ships in spring.
 
1:48 - New Samsung devices: Galaxy S II Skyrocket HD, Galaxy Note. Both have LTE, HD has a 720p screen (like the Galaxy Nexus). Samsung rep up to talk. Galaxy Note combines phones and tablets. It comes in white. Recapping S-Pen features.
 
 
 
 
 
1:53 - De la Vega: How do we put devices up on LTE for more customers: Samsung Exhilarate, Pantech Element, Pantech Burst. Exhilarate is the first sustainable LTE product in the US. Both the Burst and Exhilarate cost under $50 on contract. Promo: $249 gets you both devices if you sign contracts for both.
 
 
 
 
 
1:55 - Element details confirmed: 1.5GHz dual-core processor, waterproof [more appropriately, water-resistant]. "Advanced gaming." Perfect size for gaming, the web, and HD, Pantech says. "Enhanced" haptic feedback not available until now.
 
1:57 - Gives examples of cases where being splashed is important, such as spilling your drink or being splashed by kids. As proof: the tablet was immersed in water and keeps working.
 
1:57 - Talking about Windows Phone: AT&T will be the first with LTE Windows Phones and sold more than any other carriers.
 
2:00 - Steve Ballmer is on stage from Microsoft: wanting the right mix of LTE devices. Will be talking about the phones throughout the day. Want something different than other smartphones. All make call, all play games, blah blah [his words].
 
 
2:02 - Thinks most other platforms are "distant" in interacting with users. Windows Phone's Metro UI changes that. Very encouraged with the product: both disappointed but also encouraged with the NYT article on Windows Phone's history.
 
2:03 - Believe in creating developer opportunity with Windows Phone, Windows 8 [note: he mentioned W8 by name]. New hardware and new cloud-based services pivot around changes coming to Windows.
 
2:06 - Still expects billions of Windows PCs. Windows 8 will be both touch and mouse/keyboard optimized.
 
2:07 - Successful apps will make more money, he says, reiterating that they get 80% after the first $25K. Developers, developers, developers!
 
2:08 - HTC up: talking about the Inspire 4G and the collaboration between HTC, Microsoft, and AT&T. Peter Chou up.
 
2:10 - Chou: have been working with AT&T since before smartphones existed. There with the largest portfolio and was quick to update with devices like the Titan. AT&T is heavily invested in LTE.
 
2:14 - Combining Windows Phone and LTE: HTC Titan II. Very fast: "boom boom boom," the data comes so fast. People were passionate about the camera on the Titan, which was good, but people want more. Titan II has a 16-megapixel camera.
 
 
 
2:15 - It's Chou's personal device: he really likes how smooth it is.
 
2:16 - One more guest that De la Vega and Ballmer know pretty well, reintroducing them to the consumer: Nokia's Stephen Elop.
 
2:18 - Elop: "Absolutely thrilled" to be here. Believe the industry has shifted from individual devices to ecosystems. Wanted to deliver an alternative to the patterns in other operating systems. Recapping the Lumia 710 and 800.
 
2:20 - Winning awards with the "head-turning" designs. AT&T is playing a "critical" role in Nokia coming back. First 4G LTE Nokia phone is coming to the US on AT&T. Working in "close partnership."
 
 
2:21 - Nokia's work is important to developers: 190 countries, many of these with carrier billing that boosts uptake by 2.5 times. Lets developers go beyond traditional developers.
 
2:22 - North American push includes great LTE devices, great software, and great [third-party] apps.
 
2:23 - Wrapping up with De la Vega: encouraging checking out the CES page at att.com/ces.
 
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