Facebook Mobile Event : November 03, 2010
 
1:23 - Waiting for the event to start; people are already gathered. May run late.
 
1:33 - Yusuf Mehdia from Microsoft is up on stage, but it doesn't look as though the event is ready to start.
 
1:36 - Zuckerberg up: telling a story about an older woman walking her dog asking about what he was launching today.
 
1:38 - 200 million people using Facebook mobile products across all platforms. Compare that to other mobile platforms like Android or iPhone; much bigger footprint. Only thing bigger is the web itself.
 
1:38 - Good base to build mobile off of.
 
1:39 - Refreshing some apps today. Facebook for iPhone: adding the new Groups. Simple but well executed Update to Places: improving tagging.
 
 
1:40 - Tagging is a core feature to get mainstream adoption to tag people who are okay with sharing your location. Easier to tag people, including after you've already checked in.
 
1:40 - More on Places: you can add a photo after you check in on the iPhone.
 
1:42 - Android app: has traditionally been behind. Pretty small team. We had been planning to keep up with an outside company, but Google bought it at the last minute. We now think we're caught up. Groups and Places.
 
1:43 - Rumor that Facebook is going to build a phone. No. Our goal is to make everything social. If you're building the iPhone, you're trying to make as many iPhones as possible.
 
 
1:44 - Our commitment is to make sure that no what environment you're building on, you have people there. RIM, Android, iPhone, WP7, other mobile. We may make different tools at different times, but this is what our approach is.
 
1:45 - First change: single sign-on. Will make it less of a hassle to sign on to mobile. When you go to other apps, looks like you're being phished. Developers have been reluctant to include it in their apps. "Technology hacks" to make it work and unlock the experience. Fundamental shift.
 
1:46 - Location APIs: we're opening up the write API, so you can write into the location info on Facebook. All open data. We're not building a Places app but a Places platform.
 
1:47 - A platform for local stores to give deals to those nearby [ed.: like Foursquare?]. Making apps social on a deep level.
 
1:49 - Erick Tseng, product manager for mobile. Look at a typical mobile experience on your phone. No one in this room actually enjoys logging in on a PC, but it's far worse on a phone. Trying to type on a tiny keyboard and getting it wrong, or forgetting your password - you have to go through a "tap tap treasure hunt" to find it.
 
 
1:50 - When you expect things to load and stream instantaneously, every second counts. It's a really big problem, and single sign-on solves it. Example, logged into Facebook: go into a place and hit a button, automatically signs you in.
 
1:51 - Uses technology very familiar to our developers. With single sign-on, we unlock the possibility of creating great mobile experiences. Improved login experience which leads to happier users, which leads to more use and happier developers, and then more apps. This is a really good thing.
 
1:54 - Groupon's Mihir Shah (VP/GM Mobile) up to show how it'd work. Mobile apps are really a way to help the interaction between the user and the business. Get a notification for a daily deal and not have to sign in again. Just a few minutes of work on our part.
 
 
 
1:56 - Justin Cinicolo from Zynga (GM Mobile): first, debut on Android with Zynga Poker. Our first Facebook game. As many as 90,000 players going all-in. Easy implementation: tap to log into Facebook. One step and you're in.
 
1:56 - Our mission is to connect the world to games. Android is a natural step for us. Single sign-on and we're there.
 
 
1:58 - Tseng is back. Other partners, Booyah, Flixster, Yelp and others are going to get it. Will be in iPhone and Android.
 
1:58 - Updating Facebook's Android SDK today, iPhone SDK next week.
 
2:00 - Dave Fetterman, Facebook Engineering Manager is up. When we add new data to the social graph, we let developers do things they couldn't do before. Done on the desktop, but we're in a mobile app world now. Doesn't just have to be a shadow of the desktop.
 
2:01 - First step is to open up the location API. Didn't you do that already? Yes, but the read API. There's a whole lot more than this. The write and search APIs are being opened up, too.
 
 
2:03 - Pull up Yelp and check into Starbucks. You can check in there, but on Facebook it will only show up in your feed like any other update. The actual location won't change. On Facebook Places, you won't actually see anyone who hasn't checked in with Places.
 
2:04 - When you check in now, your Places update will show up everywhere. Sam Altman of Loopt up.
 
 
2:06 - It's way better for users if all their data is in one place. Going to be a big part of the next version of Loopt. App keeps crashing; it's "hot off the presses."
 
 
2:07 - You can see where your Facebook Places friends are checking in and seeing friends who are experts in a given area.
 
 
2:09 - Facebook check-in API is very simple: coordinates, description, photo, properties are all easy to add. Places search API opens it up to everybody, not just partners.
 
2:10 - Little apps, big apps, medium-sized apps can get location. Should help build the next generation of applications.
 
2:11 - Deals platform next: Tim Kendall of Facebook up. Communication has usually been one-way with companies. Businesses can push deals out to existing customers and attract new ones.
 
 
2:13 - Example scenario: go into Places and see which places are offering deals. You can pick a place, check in and show this to a dealer to claim the deal.
 
 
2:15 - Emily White (Director of Local, Facebook): Businesses don't care much about what's happening online, just in store. Turns those online visitors into real people. Dealers get just one page to set things up. Two-line description, four categories: individual, loyalty, friend, charity.
 
 
2:16 - For example, 4th beer free. Friend deals: discounts for those bringing friends. Charity lets users donate a certain amount of money with a purchase.
 
2:17 - First partner, Gap: first 10K nationwide to check in at a Gap get a free pair of blue jeans. 40% off to latecomers.
 
2:17 - Alamo Drafthouse in Texas: free Facebook Places / Alamo Drafthouse pint glasses. Free screening for Facebook fans at whichever theater gets the most check-ins.
 
2:18 - The North Face and the National Park Foundation: $1 to the NPF for every check-in at a national park.
 
2:18 - The Palms: free third night for anyone who checks in for two. Those who can't stay the extra night get a free room upgrade.
 
2:19 - Golden State Warriors: those who check into an upcoming November game will get an exclusive event afterwards with a player. For example, help form the "tunnel" players run through.
 
2:20 - H&M, McDonald's, Lululemon, Chipotle, American Eagle Outfitters, Starbucks, Tao, Cal, Harrah's, Husker's, REI also mentioned. Won't necessarily need the latest version to get the deal.
 
2:22 - Zuckerberg back on stage. Impressive velocity: Places launched just two months ago and has moved on with all these features. I think that was enough for today. Big takeaways here. New opportunities, we hope to be a part. Taking some questions.
 
 
2:24 - How do we protect privacy? Tseng: no different in terms of privacy than the original Places update. Simple management console to turn off any location sharing [note: it's usually on by default]. Third-parties? Opt-in. You have to sign in to claim the deal. Not proactively sharing information.
 
2:26 - Zuckerberg: We're iterating quickly: between location API and Deals, making a huge amount of progress. Talking about thing when we're ready.
 
2:28 - People are notified by deals if they're either friends with it or a friend checks in. Being close only triggers it if you check nearby users. Starting conservatively.
 
2:29 - iPad's been out for awhile... is Facebook building an iPad app. Zuckerberg: "iPad's not mobile. It's a computer." Apple would disagree with you. "Well, sorry."
 
2:30 - Tseng adds: you can visit the website for now. The iPad's part of a new class of devices. How do you tackle these? How do you scale without locking into a particular platform. Question we're tackling. Zuckerberg: don't mean to be rude to Apple. iPad just isn't mobile in the same way an iPhone is.
 
2:32 - Want to have more development of relations between users and places.
 
2:34 - Zuckerberg likening single sign-on to the advent of Flash video; you could do video before, but the compression and simplification made it take off. Developers previously weren't using single sign-on because users didn't like it, so we hope this will change it.
 
2:35 - If we monetized more things -- no plans to do that right now -- this would help.
 
2:36 - Facebook doesn't get paid for deals; it's just the opportunity to offer a great product. Businesses can advertise, and that's good. For now, great for an application. Tagging? That's awesome. Hasn't been available in the past.
 
2:37 - Android app is available today; Deals is today in the US, but later elsewhere.
 
2:38 - Payment systems? Not something we're ready to talk about now. [Not stalling, just nothing to show]
 
2:39 - Facebook has no timeframe, but hopes to ultimately let users sign into Facebook.com or the mobile app and have it count as a sign-in for other apps.
 
2:39 - How to prevent fraud? The Deals system depends on people being physically present.
 
2:40 - Places stats? It's "multiples" larger than any other location service, according to Zuckerberg. Accelerating on iPhone, and now Android.
 
2:41 - Wrapping up; event ended.
 
Previous Live Event Coverage:

Apple fiscal Q4 conference call, October 28, 2013
Apple's October 22 media event, October 22, 2013
Apple's September 10 event, September 09, 2013
Samsung Unpacked at IFA, September 04, 2013
Samsung Unpacked 2013 Episode 2, September 04, 2013
Apple fiscal Q3 2013 , July 23, 2013
WWDC 2013 Keynote, June 10, 2013
Microsoft's Xbox event, May 21, 2013
Google I/O opening keynote, May 15, 2013
Apple fiscal Q2 2013 earnings call, April 23, 2013
Facebook event, April 04, 2013
Samsung press event in New York, March 14, 2013
Sony at CES, January 07, 2013
Samsung press conference at CES, January 07, 2013
Apple iPad mini unveiling, October 23, 2012
Apple iPhone 5 launch event, September 12, 2012
Google I/O Day 2 keynote, June 28, 2012
Google I/O Day 1 keynote, June 27, 2012
Live 2012 WWDC Coverage, June 11, 2012
Sony's 2012 E3 keynote, June 04, 2012
Microsoft event at E3, June 04, 2012
Samsung Mobile Unpacked, May 03, 2012
Apple fiscal Q2 2012 results call, April 24, 2012
HTC Sprint NYC, April 04, 2012
Apple cash balance call, March 19, 2012
-, March 07, 2012
Apple's iPad 3 Event, March 07, 2012
Google's Eric Schmidt at Mobile World Congress 2012, February 28, 2012
ZTE event at Mobile World Congress, February 27, 2012
Nokia at Mobile World Congress 2012, February 27, 2012
Sony at Mobile World Congress 2012, February 26, 2012
Huawei launch event at Mobile World Congress, February 26, 2012
Apple fiscal Q1 2012 results call, January 24, 2012
., January 01, 2010
Intel Keynote at CES, January 10, 2012
Sony at CES 2012, January 09, 2012
Nokia at CES 2012, January 09, 2012
AT&T Dev Summit 2012, January 09, 2012
Acer at CES 2012, January 08, 2012
Google music event, November 16, 2011
Google and Samsung Android 4 Ice Cream Sandwich event, October 18, 2011
Apple - Let's Talk iPhone, October 04, 2011
Nintendo E3 2011 keynote, June 07, 2011
Sony E3 2011 keynote, June 06, 2011
Live WWDC 2011 Event Coverage, June 06, 2011
Windows Phone 7 May 24 event, May 24, 2011
Google I/O 2011 day two keynote, May 11, 2011
Google I/O 2011 day one keynote, May 10, 2011
Apple fiscal Q2 2011 results call, April 20, 2011
Microsoft talks Windows Phone 7 at MIX11, April 13, 2011
Sprint event at CTIA spring 2011, March 22, 2011
Samsung event at CTIA 2011, March 22, 2011
March 2 iPad event, March 02, 2011
Intel Thunderbolt Technology, February 24, 2011
HTC MWC Event, February 15, 2011
LG Mobile World Congress 2011 event, February 14, 2011
Samsung's MWC Event, February 12, 2011
HP webOS event, February 09, 2011
Sprint February 7 event, February 07, 2011
Live from Blackberry Developer Panel, February 03, 2011
Google Android event, February 02, 2011
Sony PSP2 event, January 27, 2011
Verizon NYC Event, January 11, 2011
Google Chrome Event, December 07, 2010
Acer's Interact event, November 23, 2010
Facebook Mobile Event, November 03, 2010
Apple's FYQ4 2010 results, October 18, 2010
Google TV Intro, October 12, 2010
Windows Phone 7 Live Event, November 10, 2010
Apple Sept 1 music event, September 01, 2010
BlackBerry August 3 Event, August 03, 2010
Apple iPhone 4 Press Conference, July 16, 2010
Sony E3 Keynote, June 15, 2010
Nintendo E3 Keynote, June 15, 2010
Microsoft E3 Keynote, June 14, 2010
D8 conference 2010, June 01, 2010
Google I/O Keynote II, May 09, 2010
Google I/O Keynote, May 19, 2010
Apple earnings - 2010, April 20, 2010
iPhone OS 4.0, April 08, 2010

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