Facebook Mobile Event : November 03, 2010
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1:23 - Waiting for the event to start; people are already gathered. May run late.
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1:33 - Yusuf Mehdia from Microsoft is up on stage, but it doesn't look as though the event is ready to start.
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1:36 - Zuckerberg up: telling a story about an older woman walking her dog asking about what he was launching today.
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1:38 - 200 million people using Facebook mobile products across all platforms. Compare that to other mobile platforms like Android or iPhone; much bigger footprint. Only thing bigger is the web itself.
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1:38 - Good base to build mobile off of.
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1:39 - Refreshing some apps today. Facebook for iPhone: adding the new Groups. Simple but well executed Update to Places: improving tagging.
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1:40 - Tagging is a core feature to get mainstream adoption to tag people who are okay with sharing your location. Easier to tag people, including after you've already checked in.
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1:40 - More on Places: you can add a photo after you check in on the iPhone.
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1:42 - Android app: has traditionally been behind. Pretty small team. We had been planning to keep up with an outside company, but Google bought it at the last minute. We now think we're caught up. Groups and Places.
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1:43 - Rumor that Facebook is going to build a phone. No. Our goal is to make everything social. If you're building the iPhone, you're trying to make as many iPhones as possible.
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1:44 - Our commitment is to make sure that no what environment you're building on, you have people there. RIM, Android, iPhone, WP7, other mobile. We may make different tools at different times, but this is what our approach is.
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1:45 - First change: single sign-on. Will make it less of a hassle to sign on to mobile. When you go to other apps, looks like you're being phished. Developers have been reluctant to include it in their apps. "Technology hacks" to make it work and unlock the experience. Fundamental shift.
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1:46 - Location APIs: we're opening up the write API, so you can write into the location info on Facebook. All open data. We're not building a Places app but a Places platform.
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1:47 - A platform for local stores to give deals to those nearby [ed.: like Foursquare?]. Making apps social on a deep level.
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1:49 - Erick Tseng, product manager for mobile. Look at a typical mobile experience on your phone. No one in this room actually enjoys logging in on a PC, but it's far worse on a phone. Trying to type on a tiny keyboard and getting it wrong, or forgetting your password - you have to go through a "tap tap treasure hunt" to find it.
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1:50 - When you expect things to load and stream instantaneously, every second counts. It's a really big problem, and single sign-on solves it. Example, logged into Facebook: go into a place and hit a button, automatically signs you in.
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1:51 - Uses technology very familiar to our developers. With single sign-on, we unlock the possibility of creating great mobile experiences. Improved login experience which leads to happier users, which leads to more use and happier developers, and then more apps. This is a really good thing.
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1:54 - Groupon's Mihir Shah (VP/GM Mobile) up to show how it'd work. Mobile apps are really a way to help the interaction between the user and the business. Get a notification for a daily deal and not have to sign in again. Just a few minutes of work on our part.
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1:56 - Justin Cinicolo from Zynga (GM Mobile): first, debut on Android with Zynga Poker. Our first Facebook game. As many as 90,000 players going all-in. Easy implementation: tap to log into Facebook. One step and you're in.
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1:56 - Our mission is to connect the world to games. Android is a natural step for us. Single sign-on and we're there.
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1:58 - Tseng is back. Other partners, Booyah, Flixster, Yelp and others are going to get it. Will be in iPhone and Android.
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1:58 - Updating Facebook's Android SDK today, iPhone SDK next week.
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2:00 - Dave Fetterman, Facebook Engineering Manager is up. When we add new data to the social graph, we let developers do things they couldn't do before. Done on the desktop, but we're in a mobile app world now. Doesn't just have to be a shadow of the desktop.
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2:01 - First step is to open up the location API. Didn't you do that already? Yes, but the read API. There's a whole lot more than this. The write and search APIs are being opened up, too.
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2:03 - Pull up Yelp and check into Starbucks. You can check in there, but on Facebook it will only show up in your feed like any other update. The actual location won't change. On Facebook Places, you won't actually see anyone who hasn't checked in with Places.
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2:04 - When you check in now, your Places update will show up everywhere. Sam Altman of Loopt up.
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2:06 - It's way better for users if all their data is in one place. Going to be a big part of the next version of Loopt. App keeps crashing; it's "hot off the presses."
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2:07 - You can see where your Facebook Places friends are checking in and seeing friends who are experts in a given area.
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2:09 - Facebook check-in API is very simple: coordinates, description, photo, properties are all easy to add. Places search API opens it up to everybody, not just partners.
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2:10 - Little apps, big apps, medium-sized apps can get location. Should help build the next generation of applications.
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2:11 - Deals platform next: Tim Kendall of Facebook up. Communication has usually been one-way with companies. Businesses can push deals out to existing customers and attract new ones.
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2:13 - Example scenario: go into Places and see which places are offering deals. You can pick a place, check in and show this to a dealer to claim the deal.
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2:15 - Emily White (Director of Local, Facebook): Businesses don't care much about what's happening online, just in store. Turns those online visitors into real people. Dealers get just one page to set things up. Two-line description, four categories: individual, loyalty, friend, charity.
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2:16 - For example, 4th beer free. Friend deals: discounts for those bringing friends. Charity lets users donate a certain amount of money with a purchase.
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2:17 - First partner, Gap: first 10K nationwide to check in at a Gap get a free pair of blue jeans. 40% off to latecomers.
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2:17 - Alamo Drafthouse in Texas: free Facebook Places / Alamo Drafthouse pint glasses. Free screening for Facebook fans at whichever theater gets the most check-ins.
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2:18 - The North Face and the National Park Foundation: $1 to the NPF for every check-in at a national park.
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2:18 - The Palms: free third night for anyone who checks in for two. Those who can't stay the extra night get a free room upgrade.
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2:19 - Golden State Warriors: those who check into an upcoming November game will get an exclusive event afterwards with a player. For example, help form the "tunnel" players run through.
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2:20 - H&M, McDonald's, Lululemon, Chipotle, American Eagle Outfitters, Starbucks, Tao, Cal, Harrah's, Husker's, REI also mentioned. Won't necessarily need the latest version to get the deal.
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2:22 - Zuckerberg back on stage. Impressive velocity: Places launched just two months ago and has moved on with all these features. I think that was enough for today. Big takeaways here. New opportunities, we hope to be a part. Taking some questions.
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2:24 - How do we protect privacy? Tseng: no different in terms of privacy than the original Places update. Simple management console to turn off any location sharing [note: it's usually on by default]. Third-parties? Opt-in. You have to sign in to claim the deal. Not proactively sharing information.
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2:26 - Zuckerberg: We're iterating quickly: between location API and Deals, making a huge amount of progress. Talking about thing when we're ready.
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2:28 - People are notified by deals if they're either friends with it or a friend checks in. Being close only triggers it if you check nearby users. Starting conservatively.
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2:29 - iPad's been out for awhile... is Facebook building an iPad app. Zuckerberg: "iPad's not mobile. It's a computer." Apple would disagree with you. "Well, sorry."
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2:30 - Tseng adds: you can visit the website for now. The iPad's part of a new class of devices. How do you tackle these? How do you scale without locking into a particular platform. Question we're tackling. Zuckerberg: don't mean to be rude to Apple. iPad just isn't mobile in the same way an iPhone is.
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2:32 - Want to have more development of relations between users and places.
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2:34 - Zuckerberg likening single sign-on to the advent of Flash video; you could do video before, but the compression and simplification made it take off. Developers previously weren't using single sign-on because users didn't like it, so we hope this will change it.
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2:35 - If we monetized more things -- no plans to do that right now -- this would help.
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2:36 - Facebook doesn't get paid for deals; it's just the opportunity to offer a great product. Businesses can advertise, and that's good. For now, great for an application. Tagging? That's awesome. Hasn't been available in the past.
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2:37 - Android app is available today; Deals is today in the US, but later elsewhere.
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2:38 - Payment systems? Not something we're ready to talk about now. [Not stalling, just nothing to show]
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2:39 - Facebook has no timeframe, but hopes to ultimately let users sign into Facebook.com or the mobile app and have it count as a sign-in for other apps.
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2:39 - How to prevent fraud? The Deals system depends on people being physically present.
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2:40 - Places stats? It's "multiples" larger than any other location service, according to Zuckerberg. Accelerating on iPhone, and now Android.
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2:41 - Wrapping up; event ended.
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