Google Music Event : November 16, 2011 Google introduces its music store for Android Market. |
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4:48 - Waiting for the event to start.
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5:03 - Event is just about to get started. Running slightly late (not unheard of for such events).
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5:10 - Looks like we're getting closer, but the stage is still dark.
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5:12 - Google runs a pre-show clip: talking about how music is getting out of control. "There's another way." Jamie Rosenberg, content director for Android is up.
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5:14 - Google+, Google Music, can improve the listening experience. Talking Music Beta: currently invite-only. Learned that you love knowing all your music is on all your devices, instantly. Love to listen a lot: people streamed an average of 2.5 hours a day. Over 100m free songs delivered to libraries.
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5:15 - Now at 200m total Android device activations in just six months since 100m. 550,000 activations per day.
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5:15 - Introducing Google Music: cloud, web, and mobile. Discovering and sharing new music. All about artists.
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5:16 - Google Music now open to everybody in the US -- remains free. Still as many as 20,000 songs. Other services make you think you have to pay to listen to music you already own.
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5:17 - Talking advantages: instant, flexible -- even plays in the iOS browser. Desktop apps on Macs and PCs sync your features.
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5:19 - Music on your locker is secure and synced across all your devices. Showing the new Google Music app for Android 2.2 and up: an Android 4.0 look. Recapping the ability to change playlists and sync ratings.
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5:23 - Introducing Music in Android Market. Curation is an important factor: recommendations from Google's "music geeks." 320Kbps tracks with Google+ sharing. Plays on the web or any device.
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5:25 - Free song of the day: today it's David Bowie's "Sound & Vision" for thematic reasons. Artists have highlights with video interviews (on YouTube). Coldplay interview example: Chris Martin says Mylo Xyloto was chosen because it didn't turn up in a Google search result.
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5:27 - Google+ sharing confirmed: even when you buy, you can share a song over Google+ and give someone a free listen. You can listen directly from the stream. You can even share whole albums with circles.
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5:28 - Coming to Android in "coming days." Web player is updated now. The Music app itself is ready now; music manager desktop app is available in the coming hours.
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5:30 - Talking content partners: EMI, Sony, Universal [confirming rumors]. Independent labels took: Merge [Arcade Fire], Jagjaguwar, K7, Naxos, Tunecore, The Orchard. 13 million total, 8 million live now. Adding the rest "as fast as we possibly can."
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5:31 - Universal calls it "groundbreaking." Rich new revenue stream for artists. Excited about the rollout through Android artists. Any new legitimate place to listen to music is an anti-piracy tool.
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5:32 - Merlin exec: great chance for the labels it [a distributor] represents.
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5:33 - Anticipate adding new partners [like the very conspicuous absence of Warner] over time.
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5:34 - Exclusive songs from Busta Rhymes, Coldplay, Dave Matthews Band, Pearl Jam, Rolling Stones, Shakira. An example: Coldplay's five-track Madrid live EP. Busta Rhymes is here today, and will be debuting his album first on Google Music: free single today.
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5:36 - Artists get a Google Music artist hub: they can create their own artist pages, upload content, and set their own prices.
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5:43 - Talking through the independent publishing process in the Artists Hub.
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5:44 - Working with T-Mobile as a partner: coming "very soon," T-Mobile customers will pay for music directly through their phone bill.
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5:45 - T-Mobile: 75% of our phones are smartphones, 90% are Android. 4G lets users get what they want, when they want.
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5:46 - Video consumption is 45% of T-Mobile's traffic. Mobile audio is 15% before Google Music. People want more than just streaming music, they want to share and discover it. To date, there hasn't been anything that's done that very well.
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5:47 - T-Mobile has its own exclusives, such as Drake and Busta Rhymes. Offering free music through the end of the year.
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5:49 - Wrapping up; show's over.
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