Nokia At CES 2012 : January 09, 2012
Nokia unveils its 4G LTE Windows Phone for the US and the world.
 
5:54 - Waiting for the event to start: Bjork and Radiohead have been on the speakers, very different from the usual keynote.
 
 
5:59 - They've noted that the event is about to start; most such events run a little bit late.
 
6:04 - VP of comms Susan Sheehan up. Stephen Elop up. Going back through history: reinventing the company's strategy. Bumping up research and bringing innovation. Asha 200, 201, 300, 303 -- all very well-received.
 
6:05 - Second half of the strategy: Windows Phone. Lumia is the quickest way to connect with your friends: Facebook, LinkedIn, etc.
 
 
6:06 - Extras like Nokia Drive and Music. Expanding sales of the Lumia 710 to T-Mobile on January 11.
 
6:06 - Over 150 million Americans still have yet to jump to smartphones. $50 is a great price for this.
 
6:07 - Establishing beachheads in the "war of ecosystems" (vs. individual devices). Much more we can do in this battle, especially in North America. Every market has very specific needs.
 
6:12 - Introducing the Nokia Lumia 900. Built for North America: black and cyan. 4.3-inch AMOLED ClearBlack display. 4G LTE. 1,830mAh battery. Carl Zeiss f2.2 optics. Front-facing camera with wide aperture and wide angles.
 
 
 
 
6:18 - 1.4GHz processor. Custom-designed camera sensor, not off the shelf. Shows an example of the wide angle lens effect: at 28mm focal length, it can capture everyone at a dinner table. f2.4 front camera also makes for including friends, like Elop.
 
 
 
 
6:20 - Reviewing Windows Phone features like the built-in people hub. Working with CNN, Univision, and others on exclusive content for Nokia phones. EA bringing 20 games to the Lumia line first. Sesame Street and others coming, too.
 
 
6:22 - Steve Ballmer is onstage. Talking about the history of the Nokia partnership. Very differentiated point of view. Nokia got off to a fast start; the contract wasn't even signed less than a year ago. Real engineering to delivery very quickly.
 
 
6:23 - 4G LTE is "absolutely critical" to the market. "Mmm, the look and feel," Ballmer says of the Lumia 900. [note: it's polycarbonate, much like the Lumia 800]
 
6:24 - Look forward to exciting a lot of new customers, Ballmer says before he walks off.
 
6:27 - AT&T's Ralph de la Vega comes up (he was at the Dev Summit earlier). He sees a bright future and thinks Nokia is making a comeback. Will have black and cyan models of the Lumia 900 in the "coming months."
 
 
 
6:28 - Q&A time: any plans to expand to Verizon with LTE? Today, we're just focusing on AT&T. No additional announcement today. Hope to reach as many as we can in the North American market.
 
6:30 - How do you make sure the Nokia Lumia 900 stands out? Elop: the product itself has to stand out first. Have to make sure that a young sales staffer recommends it, too.
 
6:31 - How do you curb fragmentation? Focusing on it relative to other platforms. Try to strike a balance: don't want to fracture the ecosystem. Don't want to introduce APIs that are different than on another Windows Phone. Seeing some early effects, working to avoid that.
 
6:32 - Pricing and Lumia sales results? Want to go in "aggressively." Don't want to talk sales results since we're in a quiet financial period. Proud that we've begun the process of launching, shifting to sales and market focus.
 
 
6:33 - How soon will we see low-end Windows Phones for markets like China? Want to broaden our price coverage in both directions. We've gone "up" with the Lumia 900, but want to go down, too. Will see us aggressively push down to cover a broader range of devices. No specific dates. Lots still ahead.
 
6:34 - On capacity (16GB/32GB), no plans to comment on that, but certainly considering requirements.
 
6:35 - What about other international markets and early adopters who aren't getting it through the carrier channel? We'll be going aggressively, market by market. Do plan broad coverage. A great deal of that work will happen in 2012. Lots more to come. Supplementing carriers with direct distribution, like Amazon.
 
6:36 - Where does Drive content come from? NAVTEQ is the short answer, Elop says, but more will come from that location-based asset than just mapping.
 
 
6:37 - Considerations for tablet market? Similar to smartphones: optics, software, design, etc. If there's a combination of that which can differentiate, that's an opportunity for Nokia.
 
6:39 - How do you communicate that you don't necessarily need quad-core for swift performance? Are you concerned about 4G LTE power requirements? Quad-core doesn't mean quad performance. Windows Phone's got a great experience, but it doesn't require much [to work]. Can show people how their lives are impacted. Other OSes spend much of their time just on the OS.
 
6:39 - On the battery and LTE: 1,830 mAh means it will be "very superior." We've benefited from that experience.
 
6:40 - Why no NFC? As we've pursued the very first devices, we had to make priority decisions. What features would have the most compelling impact on the market? It's something we'll do over time.
 
6:41 - On Nokia/RIM rumors? No information at all about that [because it's a rumor]. What we've got is a very effective set of tools to compete.
 
6:43 - Thanks for coming; It's a new dawn for Nokia.
 
 
Previous Live Event Coverage:

Apple's September 9 event, September 09, 2014
WWDC 2014 keynote, June 02, 2014
WWDC 2014, June 02, 2014
Apple fiscal Q4 conference call, October 28, 2013
Apple's October 22 media event, October 22, 2013
Apple's September 10 event, September 09, 2013
Samsung Unpacked at IFA, September 04, 2013
Samsung Unpacked 2013 Episode 2, September 04, 2013
Apple fiscal Q3 2013 , July 23, 2013
WWDC 2013 Keynote, June 10, 2013
Microsoft's Xbox event, May 21, 2013
Google I/O opening keynote, May 15, 2013
Apple fiscal Q2 2013 earnings call, April 23, 2013
Facebook event, April 04, 2013
Samsung press event in New York, March 14, 2013
Sony at CES, January 07, 2013
Samsung press conference at CES, January 07, 2013
Apple iPad mini unveiling, October 23, 2012
Apple iPhone 5 launch event, September 12, 2012
Google I/O Day 2 keynote, June 28, 2012
Google I/O Day 1 keynote, June 27, 2012
Live 2012 WWDC Coverage, June 11, 2012
Sony's 2012 E3 keynote, June 04, 2012
Microsoft event at E3, June 04, 2012
Samsung Mobile Unpacked, May 03, 2012
Apple fiscal Q2 2012 results call, April 24, 2012
HTC Sprint NYC, April 04, 2012
Apple cash balance call, March 19, 2012
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Apple's iPad 3 Event, March 07, 2012
Google's Eric Schmidt at Mobile World Congress 2012, February 28, 2012
ZTE event at Mobile World Congress, February 27, 2012
Nokia at Mobile World Congress 2012, February 27, 2012
Sony at Mobile World Congress 2012, February 26, 2012
Huawei launch event at Mobile World Congress, February 26, 2012
Apple fiscal Q1 2012 results call, January 24, 2012
., January 01, 2010
Intel Keynote at CES, January 10, 2012
Sony at CES 2012, January 09, 2012
Nokia at CES 2012, January 09, 2012
AT&T Dev Summit 2012, January 09, 2012
Acer at CES 2012, January 08, 2012
Google music event, November 16, 2011
Google and Samsung Android 4 Ice Cream Sandwich event, October 18, 2011
Apple - Let's Talk iPhone, October 04, 2011
Nintendo E3 2011 keynote, June 07, 2011
Sony E3 2011 keynote, June 06, 2011
Live WWDC 2011 Event Coverage, June 06, 2011
Windows Phone 7 May 24 event, May 24, 2011
Google I/O 2011 day two keynote, May 11, 2011
Google I/O 2011 day one keynote, May 10, 2011
Apple fiscal Q2 2011 results call, April 20, 2011
Microsoft talks Windows Phone 7 at MIX11, April 13, 2011
Sprint event at CTIA spring 2011, March 22, 2011
Samsung event at CTIA 2011, March 22, 2011
March 2 iPad event, March 02, 2011
Intel Thunderbolt Technology, February 24, 2011
HTC MWC Event, February 15, 2011
LG Mobile World Congress 2011 event, February 14, 2011
Samsung's MWC Event, February 12, 2011
HP webOS event, February 09, 2011
Sprint February 7 event, February 07, 2011
Live from Blackberry Developer Panel, February 03, 2011
Google Android event, February 02, 2011
Sony PSP2 event, January 27, 2011
Verizon NYC Event, January 11, 2011
Google Chrome Event, December 07, 2010
Acer's Interact event, November 23, 2010
Facebook Mobile Event, November 03, 2010
Apple's FYQ4 2010 results, October 18, 2010
Google TV Intro, October 12, 2010
Windows Phone 7 Live Event, November 10, 2010
Apple Sept 1 music event, September 01, 2010
BlackBerry August 3 Event, August 03, 2010
Apple iPhone 4 Press Conference, July 16, 2010
Sony E3 Keynote, June 15, 2010
Nintendo E3 Keynote, June 15, 2010
Microsoft E3 Keynote, June 14, 2010
D8 conference 2010, June 01, 2010
Google I/O Keynote II, May 09, 2010
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