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Nokia At Mobile World Congress 2012 : February 27, 2012
Nokia unveils new phones for 2012 in Barcelona.
 
2:31 - Waiting for the event to start; it's already running slightly late.
 
 
2:35 - Lights are dimming; we're expecting to start shortly.
 
2:36 - Currently rolling one of Nokia's experience videos: not immediately unique.
 
2:38 - CEO Stephen Elop is up: talking about how much has happened in mobile and otherwise. Outlined Nokia's new strategy last year; no new devices or services. Presented a clear direction: moving to Windows Phone. Focusing on key differentiators like design and location-based services. "Changing the clock speed" of Nokia.
 
 
2:39 - Creating a "beachhead." Recapping how it's entered the US with T-Mobile; people "clamoring" over the Lumia 710 and 800. In one country, lines around the block.
 
2:40 - Building developer support. Apps like Nokia Drive. Windows Phone development up 3X. S40 downloads up 250%. Showing development up across developing world and more.
 
2:46 - Mary McDowell up to intro Asha 202, 203, 302. 202/203 are touch phones, one and two SIMs. Smart features like Nokia Life (Life Tools). New version focused on education, entertainment and health. More "playful" look. Life Skills: helps develop personal competences. Financial literacy, entreprenurial, communication skills. Learn English.
 
 
 
 
2:47 - They'll have 70 euros' worth of games.
 
2:52 - Asha 303: for hypersocial entrepreneurs. 1GHz processor, WhatsApp, Twitter, etc. preloaded. Accelerated browser. Allows for web apps on S40. A movie review web app serves as an example. Microsoft Exchange e-mail coming to the 302: syncs e-mail, calendar, contacts.
 
 
 
 
2:52 - 95 euros, shipping now. Stephen Elop back up.
 
2:53 - In April: the Lumia 900 will be on Rogers with LTE. Jo Harlow up for international Lumia 900 launches.
 
2:59 - LTE networks often aren't deployed elsewhere; Introducing an HSPA+ version of the Lumia 900. Same 4.3-inch ClearBlack AMOLED display. Recapping apps like Nokia Drive: new version of the app is now fully offline and supports speed limit warnings. Nokia Reading: a new e-book app, with a focus on a Newsstream for periodicals.
 
3:00 - Beta for Skype on Windows Phone is out today.
 
3:06 - Windows Phone will now support Chinese networks: CDMA and WCDMA (HSPA). Coming months. Lowered the system requirements: only 256MB of RAM and Qualcomm's 7x50A family of Snapdragon chips. Now going to 28 additional app markets. Over 60% growth in reach.
 
 
 
 
3:12 - Nokia Lumia 610: an "aspirational" design. Shy on features, but just 180 euros and available in Q2. Nokia Transport: underground, tram, bus, train. Step-by-step directions in 46 countries. Pin routes to the Start screen. Be reminded of the next available bus in a live tile. Free, only on Nokia.
 
 
 
 
3:13 - Lumia 900 international is 480 euros in Q2.
 
3:17 - Nokia 808 PureView: 41MP sensor. Pixel oversampling technology. Extreme detail: you can zoom into a photo without losing it. Compact file sizes. Dolby audio processing, including Digital Plus for 5.1 surround on an audio system. 450 euros, ships in May.
 
 
 
 
3:20 - New "where" based platform is part of our strategy. Nokia Maps on HTML5, for example. Nokia is a gateway to the world. Talking hyperlocal and carrier billing services.
 
 
3:21 - Summing up: it's been one year since. Introduced the first "real" Windows Phones (710, 800, 610, 900). New Asha models, 808 PureView.
 
3:22 - And it's over. Time for hands-on, hopefully!
 
3:27 - Quick Q&A: PureView tech should be coming to other devices and platforms. Still shipping and introducing Symbian phones, too.
 
3:29 - Resolution questions? All resolutions are true: you can go to 5, 8, 38... clarity and detail at all levels.
 

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