Sony At Mobile World Congress 2012 : February 26, 2012
Sony presents its 2012 smartphone lineup without Ericsson for the first time.
 
12:13 - Sony is running late; it's often late to start many events. We're inside and hope to start soon.
 
 
12:26 - Still on hold; we wouldn't be surprised if this starts when Sony said it would end.
 
12:47 - While we're here: Bert Nordberg, head of Sony's mobile group, was outside early on; he'll definitely be on stage tonight.
 
12:51 - Sony just said the event will start in 10 minutes. That's an hour later than it was officially due to start.
 
12:56 - 5 minutes left, Sony says.
 
1:00 - Almost ready to start.
 
1:01 - Standard Sony corporate video opening it up: showing the PS Vita, Spider-Man, and just about everything else Sony does.
 
1:06 - Bert Nordberg is up: talking about how the Sony/Ericsson split was just 10 days ago. He welcomes Kaz Hirai, upcoming CEO, to the stage. He's here to turn around the TV business and strengthen core businesses. Digital imaging and gaming are where we'll aggressively pursue growth.
 
 
 
1:07 - You'll see what happens when we combine our digital imaging and gaming into our smartphones. Our customers want their movies at home on TVs, PCs, and on the go. Meld an attractive design with strong performance.
 
1:08 - Sony Entertainment Network services like Music and Video Unlimited will enhance our experience. You'll see what's happening in the phones we're announcing later.
 
1:09 - Talking about a "One Sony" and a cohesive company, wanting to regain business in Europe and North America.
 
1:09 - Hirai passes it back to Nordberg.
 
1:11 - In the opening video you could see how people play, watch, listen, and create. Easily share content across multiple screens, in the office and on the move. Video Unlimited an example: "Sony is a real content powerhouse."
 
1:11 - Many of our new 2012 smartphones are PlayStation Certified. Music Unlimited has more than 15 million songs. Exclusively preloaded on Xperia smartphones.
 
1:12 - Underpinned by Android; underscores our belief that an open platform is the right choice. Of course, many of our competitors also use Android. Our integration is what makes us better: tablet, smartphone. More obvious that smartphones are no longer a separate story in consumer electronics.
 
1:14 - Recapping existing 2012 launches: Xperia acro HD and NX (Japan), etc. Xperia S now shipping, in Sony stores this week. The Xperia ion is getting an international version.
 
1:15 - Adding the Xperia P and Xperia U. Inviting CMO Steve Walker up to tell more.
 
 
1:17 - Human element: mininmalist. That transparent line below the display (already seen at CES) is functional. Recaps UI features from CES, such as launching apps from the lock screen. Maintaining superior apps and graphics performance.
 
1:18 - Every phone on show has dual-core processors. Convergence with Sony Entertainment Network. Things that are common.
 
1:20 - Recapping the Xperia S: 4.3-inch 720p (HD) display, 1080p video. 12MP camera with low light shooting and one-second sleep-to-shot performance. PlayStation Suite support.
 
 
1:22 - Xperia P: WhiteMagic technology makes it very bright and viewable outdoors, even in Barcelona. Surveys said that 9/10 people thought it was the best. 1080p recording. Xperia SmartDock lets you watch videos on a big screen; includes USB mouse and keyboard support.
 
1:24 - NFC SmartTags: like LG's, lets you launch a favorite app or otherwise perform functions just by bringing the phone close.
 
 
 
1:28 - Xperia U: 3.5-inch display. Loud sound. Transparent element changes color. It and the Xperia P will be available in the middle of Q2 (spring).
 
 
 
 
1:28 - And it's already done: time for a hands-on.
 
Previous Live Event Coverage:

Apple's September 9 event, September 09, 2014
WWDC 2014 keynote, June 02, 2014
WWDC 2014, June 02, 2014
Apple fiscal Q4 conference call, October 28, 2013
Apple's October 22 media event, October 22, 2013
Apple's September 10 event, September 09, 2013
Samsung Unpacked at IFA, September 04, 2013
Samsung Unpacked 2013 Episode 2, September 04, 2013
Apple fiscal Q3 2013 , July 23, 2013
WWDC 2013 Keynote, June 10, 2013
Microsoft's Xbox event, May 21, 2013
Google I/O opening keynote, May 15, 2013
Apple fiscal Q2 2013 earnings call, April 23, 2013
Facebook event, April 04, 2013
Samsung press event in New York, March 14, 2013
Sony at CES, January 07, 2013
Samsung press conference at CES, January 07, 2013
Apple iPad mini unveiling, October 23, 2012
Apple iPhone 5 launch event, September 12, 2012
Google I/O Day 2 keynote, June 28, 2012
Google I/O Day 1 keynote, June 27, 2012
Live 2012 WWDC Coverage, June 11, 2012
Sony's 2012 E3 keynote, June 04, 2012
Microsoft event at E3, June 04, 2012
Samsung Mobile Unpacked, May 03, 2012
Apple fiscal Q2 2012 results call, April 24, 2012
HTC Sprint NYC, April 04, 2012
Apple cash balance call, March 19, 2012
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Apple's iPad 3 Event, March 07, 2012
Google's Eric Schmidt at Mobile World Congress 2012, February 28, 2012
ZTE event at Mobile World Congress, February 27, 2012
Nokia at Mobile World Congress 2012, February 27, 2012
Sony at Mobile World Congress 2012, February 26, 2012
Huawei launch event at Mobile World Congress, February 26, 2012
Apple fiscal Q1 2012 results call, January 24, 2012
., January 01, 2010
Intel Keynote at CES, January 10, 2012
Sony at CES 2012, January 09, 2012
Nokia at CES 2012, January 09, 2012
AT&T Dev Summit 2012, January 09, 2012
Acer at CES 2012, January 08, 2012
Google music event, November 16, 2011
Google and Samsung Android 4 Ice Cream Sandwich event, October 18, 2011
Apple - Let's Talk iPhone, October 04, 2011
Nintendo E3 2011 keynote, June 07, 2011
Sony E3 2011 keynote, June 06, 2011
Live WWDC 2011 Event Coverage, June 06, 2011
Windows Phone 7 May 24 event, May 24, 2011
Google I/O 2011 day two keynote, May 11, 2011
Google I/O 2011 day one keynote, May 10, 2011
Apple fiscal Q2 2011 results call, April 20, 2011
Microsoft talks Windows Phone 7 at MIX11, April 13, 2011
Sprint event at CTIA spring 2011, March 22, 2011
Samsung event at CTIA 2011, March 22, 2011
March 2 iPad event, March 02, 2011
Intel Thunderbolt Technology, February 24, 2011
HTC MWC Event, February 15, 2011
LG Mobile World Congress 2011 event, February 14, 2011
Samsung's MWC Event, February 12, 2011
HP webOS event, February 09, 2011
Sprint February 7 event, February 07, 2011
Live from Blackberry Developer Panel, February 03, 2011
Google Android event, February 02, 2011
Sony PSP2 event, January 27, 2011
Verizon NYC Event, January 11, 2011
Google Chrome Event, December 07, 2010
Acer's Interact event, November 23, 2010
Facebook Mobile Event, November 03, 2010
Apple's FYQ4 2010 results, October 18, 2010
Google TV Intro, October 12, 2010
Windows Phone 7 Live Event, November 10, 2010
Apple Sept 1 music event, September 01, 2010
BlackBerry August 3 Event, August 03, 2010
Apple iPhone 4 Press Conference, July 16, 2010
Sony E3 Keynote, June 15, 2010
Nintendo E3 Keynote, June 15, 2010
Microsoft E3 Keynote, June 14, 2010
D8 conference 2010, June 01, 2010
Google I/O Keynote II, May 09, 2010
Google I/O Keynote, May 19, 2010
Apple earnings - 2010, April 20, 2010
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