| Sony At Mobile World Congress 2012 : February 26, 2012 Sony presents its 2012 smartphone lineup without Ericsson for the first time. |
| 12:13 - Sony is running late; it's often late to start many events. We're inside and hope to start soon. |
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| 12:26 - Still on hold; we wouldn't be surprised if this starts when Sony said it would end. |
| 12:47 - While we're here: Bert Nordberg, head of Sony's mobile group, was outside early on; he'll definitely be on stage tonight. |
| 12:51 - Sony just said the event will start in 10 minutes. That's an hour later than it was officially due to start. |
| 12:56 - 5 minutes left, Sony says. |
| 1:00 - Almost ready to start. |
| 1:01 - Standard Sony corporate video opening it up: showing the PS Vita, Spider-Man, and just about everything else Sony does. |
| 1:06 - Bert Nordberg is up: talking about how the Sony/Ericsson split was just 10 days ago. He welcomes Kaz Hirai, upcoming CEO, to the stage. He's here to turn around the TV business and strengthen core businesses. Digital imaging and gaming are where we'll aggressively pursue growth. |
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| 1:07 - You'll see what happens when we combine our digital imaging and gaming into our smartphones. Our customers want their movies at home on TVs, PCs, and on the go. Meld an attractive design with strong performance. |
| 1:08 - Sony Entertainment Network services like Music and Video Unlimited will enhance our experience. You'll see what's happening in the phones we're announcing later. |
| 1:09 - Talking about a "One Sony" and a cohesive company, wanting to regain business in Europe and North America. |
| 1:09 - Hirai passes it back to Nordberg. |
| 1:11 - In the opening video you could see how people play, watch, listen, and create. Easily share content across multiple screens, in the office and on the move. Video Unlimited an example: "Sony is a real content powerhouse." |
| 1:11 - Many of our new 2012 smartphones are PlayStation Certified. Music Unlimited has more than 15 million songs. Exclusively preloaded on Xperia smartphones. |
| 1:12 - Underpinned by Android; underscores our belief that an open platform is the right choice. Of course, many of our competitors also use Android. Our integration is what makes us better: tablet, smartphone. More obvious that smartphones are no longer a separate story in consumer electronics. |
| 1:14 - Recapping existing 2012 launches: Xperia acro HD and NX (Japan), etc. Xperia S now shipping, in Sony stores this week. The Xperia ion is getting an international version. |
| 1:15 - Adding the Xperia P and Xperia U. Inviting CMO Steve Walker up to tell more. |
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| 1:17 - Human element: mininmalist. That transparent line below the display (already seen at CES) is functional. Recaps UI features from CES, such as launching apps from the lock screen. Maintaining superior apps and graphics performance. |
| 1:18 - Every phone on show has dual-core processors. Convergence with Sony Entertainment Network. Things that are common. |
| 1:20 - Recapping the Xperia S: 4.3-inch 720p (HD) display, 1080p video. 12MP camera with low light shooting and one-second sleep-to-shot performance. PlayStation Suite support. |
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| 1:22 - Xperia P: WhiteMagic technology makes it very bright and viewable outdoors, even in Barcelona. Surveys said that 9/10 people thought it was the best. 1080p recording. Xperia SmartDock lets you watch videos on a big screen; includes USB mouse and keyboard support. |
| 1:24 - NFC SmartTags: like LG's, lets you launch a favorite app or otherwise perform functions just by bringing the phone close. |
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| 1:28 - Xperia U: 3.5-inch display. Loud sound. Transparent element changes color. It and the Xperia P will be available in the middle of Q2 (spring). |
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| 1:28 - And it's already done: time for a hands-on. |
