ZTE Event At Mobile World Congress : February 27, 2012 ZTE details 2012 handset lineup. |
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4:26 - The small conference room is filling up while everyone waits for the event to begin, hopefully on schedule within the next ten minutes.
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4:30 - The event is beginning right on time, introduced by several ZTE executives including He Shiyou, Xiong Hui and Fan Jiongyi.
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4:32 - Highlighting ZTE's successes in the past year: 100% increase in US phone shipments last year, 300% jump in Europe. The company aims to fight its way to the top 3 global handset vendors by 2015.
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4:33 - Over 8 million Blade's sold since 2010 launch, over 2 million Skates since its 2011 launch.
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4:34 -
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4:37 - Today launching "ZTE Era" devices, including quad-core, dual-core, Windows Phone, tablets, Android, etc.
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4:37 - The company intends to move into the middle- to high-end market. Also introducing its own "Mifavor" UI overlay for Android, developed in-house.
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4:44 - Skate Acqua, Kis, Blade II, Mimosa X headed to Europe. Mimosa X with dual-core NVIDIA Tegra 2 chipset. Blade II with a 1GHz processor.
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4:44 - ZTE Orbit Windows Phone will bring 1GHz processor, 800x480 4.3-inch display.
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4:46 -
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4:47 - ZTE's UI overlay brings customizations to the home screen, camera interface, media player, other elements.
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4:48 - "Touch and share" technology takes advantage of NFC to share content between devices.
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4:50 - The ZTE Era name is used for the flagship Tegra 3 (1.3GHz) quad-core smartphone, with Android 4.0, 7.8mm thickness, 4.3-inch display (not native HD).
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4:51 -
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4:54 - Several new tablets are set for release in 2012.
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4:55 - The company has also developed two dual-core Android phones that will support LTE networks, the N91 and PF200.
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4:56 -
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4:57 - Pricing remains unclear, though the tablets are expected to arrive in Q2 and the phones are spread between Q2 and Q4.
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4:59 - The event has come to an end.
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