Kingston has long been known for its memory card and RAM products, but today the company decided to follow SanDisk and other memory manufacturers by offering its own line of digital audio players. Called the K-PEX, it's a flash-based player with either 1GB or 2GB of memory with the option of adding more storage thorough a miniSD card slot. The features are fairly common for the current wave of flash players, including video, though the K-PEX distinguishes itself by providing OGG audio support and a relatively large 2-inch screen. The one apparent caveat to the player is its video format support. All video must be transcoded to the MPX format before it can be copied over. Even so, at $129 for 1GB and $179 for 2GB, it's a reasonably competitive first entry into the market.