Monday, November 26,2007 @ 9:10am
Zune 2nd most popular in online Black Friday?
Microsoft's Zune series was beaten only by the core video game market in terms of online sales for the Black Friday weekend following Thanksgiving, say studies from multiple online retailers. PriceGrabber, Shopping.com, and auction site eBay all report the Zune occupying the second place position behind the Nintendo Wii and similarly high-profile consoles and their games. Most of this is split between the old Zune 30 and the newer Zune 80, according to the claims. Part of this is believed to be connected to the low cost and upgradability Zune 30, which has frequently been selling near half price at $100 but can also be upgraded to the same improved interface as the latest players.
GPS units also proved to be popular over the weekend, with the Maestro 3100 and the TomTom ONE selling well alongside older devices like Garmin's StreetPilot c550.
Notably, the results do not include some larger retailers such as Amazon or company-specific stores, which often achieve larger sales numbers. First parties such as Apple held their own Black Friday sales that dropped prices significantly, such as a $31 discount on the iPod classic.