| View this article at: http://www.electronista.com/articles/07/12/06/dells.brown.zune.shortage/ |
Thursday, Dec 06, 2007 5:30pm
Dell hit with shortage of b... |
Dell has unexpectedly run out of brown Zunes, a manager with the company explains. As part of a clearance coinciding with Black Friday and the release of Microsoft's latest Zunes, Dell last month hosted a deal on the original 30GB player. Shoppers could buy it for an extremely low $99, only $20 more than the 1GB iPod shuffle by Apple; this triggered a flood of buyers, many of whom chose the brown color, most likely because it is rarely offered on any other media player. Stocks rapidly dwindled, leading to numerous complaints of delayed or non-existent shipping. To cope with the problem Dell is substituting all brown Zune orders with white or black ones, which they note are functionally identical. If a customer decides he does not like the player, he will have to return it within 30 days of getting it in the mail. |