Samsung has primarily backed Blu-ray since opting to produce HD movie players and presently offers only Blu-ray movie players in stores. This in addition to help from fellow Blu-ray supporters Pioneer and Sony have often been credited as a blow to HD DVD, which has rarely counted more hardware supporters than Microsoft and Toshiba.

The Samsung commentary is likely prompted by both official Toshiba statements and rumors that have hinted Toshiba will withdraw the HD DVD format entirely, potentially removing it from the market within weeks after losing most support from studios and retailers.