Friday, March 28,2008 @ 4:40pm
Last vestiges of HD DVD promotion dissolve
HD DVD has ceased to exist in every formal capacity, an official announcement explains. The HD DVD Promotion Group, a body put together to represent the various companies which once produced HD DVD movies and players, has announced that as of March 28th, it has put a halt to all operations. Its website has been closed, leaving behind a message redirecting companies to the official bodies for the regular DVD format.
While Toshiba effectively handed victory to Blu-ray by stopping production of HD DVD players on February 19th, the format continued to have some lingering support, mainly as a residual effort to help clear out stock; since then, prices on HD DVD titles and equipment have dropped precipitously. At present, any remaining support for the format is generally dependent on individual manufacturers and retailers. [via The Register]