The move is unusual for Apple, which more often organizes conference calls to brief remote representatives in the country rather than arranging for in-person meetups at a central location.

While Electronista stresses that the ongoing meeting may address relatively unimportant subjects or those not yet in the public eye, the unusual event comes just over two weeks before Steve Jobs' confirmed WWDC keynote, which industry analysts and rumors suggest will mark the announcement of an iPhone with 3G cellular data support. Previous information relayed from other sources has hinted that Canadian cell provider Rogers Wireless may carry the iPhone in June, necessitating preparation for staffers needed to sell or support the product.