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Tuesday, Jun 17, 2008 2:00pm

Sony debuts eco-friendly 32...

Sony on Tuesday served an increasingly green-conscious audience today by releasing the BRAVIA JE1, the first model in a new series. The lone 32-inch LCD set in the line uses just two-thirds the power of a similar screen by using more efficient fluorescent backlights and more efficient screen filters: by generating more light and allowing more existing light to go through, the JE1 can use fewer lighting tubes to achieve the same effect as a normal HDTV. Sony claims the overall gains are enough to use 70 percent less power through one year.

The manufacturing of the set itself is also more efficient and sees the new BRAVIA use leftover plastic, styrofoam, and optical film; the same materials can be recycled from the HDTV once its useful lifespan is over, according to Sony.

The Sony display sits in the mid-range of the lineup with a 720p-capable resolution, a static contrast ratio of 2,500:1, two standard HDMI inputs, and the more common assortments of analog inputs alongside a digital TV tuner. Japan receives pink and silver versions of the sets first when they ship on July 25th for about $1,389 in local currency. An American release is uncertain but would see a lower starting price. [via Impress]