View this article at: http://www.electronista.com/articles/08/12/18/dell.adamo.teaser/
Thursday, Dec 18, 2008 4:15pm
Dell prepping "Adamo" MacBook Air rival?
Dell may be in the midst of developing a new designer, ultralight notebook that would challenge Apple's MacBook Air, an investigation shows. A teaser for a product or product series known as Adamo has surfaced and has been accompanied by matching trademarks for computer hardware as well as early marketing material that infers an ultraportable notebook line competitive with the Apple system, which has a standard-sized screen but focuses on reduced thickness and weight.

The company's VP of consumer sales and marketing, Michael Tatelman, doesn't either confirm or deny Adamo but responds by saying Dell needs to launch "iconic" systems to improve its reputation, which is informally associated with low-cost and often thick designs.

No clues are available for when the new line would appear, though the teaser has appeared shortly before the start of CES in early January. Dell's closest parallel to the MacBook Air at present is its Latitude E4300, which more closely resembles a conventional notebook.