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<title>Apple maintains top position in Brandz study</title>
<link>http://www.electronista.com/articles/12/05/22/second.year.in.top.spot.for.iphone.maker/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1205/Apple-newstores-sm.jpg' border='0' width='176' height='120' /><![CDATA[Apple has maintained its lead over other companies in the Millward Brown 2012 Brandz study. This marks the second year at the top for Apple, increasing their brand value from $153 billion to $182 billion, while previous branding leader Google slips behind IBM to third place. The study covers brand value as a perceptual worth independent from any financial undertakings, instead of market capitaliza...]]></description>
<guid>http://www.electronista.com/articles/12/05/22/second.year.in.top.spot.for.iphone.maker/</guid>
<pubDate>Tue, 22 May 2012 22:18:00 GMT</pubDate>
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<title>Apple takes over from Google as most valuable brand</title>
<link>http://www.electronista.com/articles/11/05/08/apple.pips.google.in.brand.value.study/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1105/applestore5thavenue.jpg' border='0' width='176' height='120' /><![CDATA[Apple achieved a symbolic win over Google late Sunday by passing its rival for the top spot in Millward Brown's 2011 BrandZ study.  The swap represented the end to a four-year reign by Google, which slipped to second place.  Apple won a brand value of $153 billion by managing to up the price of its mobile devices with the iPad but stoking demand the way a luxury brand might....]]></description>
<guid>http://www.electronista.com/articles/11/05/08/apple.pips.google.in.brand.value.study/</guid>
<pubDate>Mon, 09 May 2011 02:40:00 GMT</pubDate>
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