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<title>electronista | Nielsen News</title>
<link>http://www.electronista.com/</link>
<description>electronista is the leading source for electronic news. It offers news, reviews, discussion, tips, troubleshooting, links, and reviews every day. The best place for gadgets News. Period.</description>
<language>en-us</language>
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<title>Nielsen, Latest News, Headlines, Stories;</title>
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<link>http://www.electronista.com/</link>
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<title>Nielsen, Twitter to partner on new TV rating metric</title>
<link>http://www.electronista.com/articles/12/12/17/tv.rating.metric.to.be.based.entirely.on.twitter.data/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1355786923_ScreenShot2012-12-17at6.28.04PM.jpg' border='0' width='176' height='120' /><![CDATA[Noted television ratings and market research group Nielsen announced today a multi-year partnership to create the "Nielsen Twitter TV Rating" for the US market. The partnership with Twitter will result in a new syndicated-standard metric that measures Twitter conversations about TV, and it will be available at the start of the fall 2013 television season....]]></description>
<guid>http://www.electronista.com/articles/12/12/17/tv.rating.metric.to.be.based.entirely.on.twitter.data/</guid>
<pubDate>Mon, 17 Dec 2012 23:27:00 GMT</pubDate>
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<title>Nielsen: Teens choose YouTube over iTunes, radio, CDs</title>
<link>http://www.electronista.com/articles/12/08/14/study.looks.at.teen.music.preferences.behavior/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1344974274_ScreenShot2012-08-14at3.56.07PM.jpg' border='0' width='176' height='120' /><![CDATA[Teenaged Americans will more readily turn to YouTube to listen to music than they will any other source. This according to a new study out from Nielsen Music 360, which found that, though radio remains the most popular medium for discovering new music, Google's video streaming site is more popular than radio, iTunes, or CDs when it comes to listening. The study also revealed that nearly half of t...]]></description>
<guid>http://www.electronista.com/articles/12/08/14/study.looks.at.teen.music.preferences.behavior/</guid>
<pubDate>Tue, 14 Aug 2012 19:56:00 GMT</pubDate>
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<title>Nielsen: two-thirds of new mobile buyers get smartphones</title>
<link>http://www.electronista.com/articles/12/07/12/android.ios.rim.top.options/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1342137901_June-2012-US-Smartphone-OS-share-final.jpg' border='0' width='176' height='120' /><![CDATA[Smartphones are now pretty clearly driving growth in the mobile phone market, according to new figures out from research group Nielsen. A post on the firm's blog claims that smartphones accounted for two out of three mobile purchases in the United States. Nielsen also found that the percentage of mobile subscribers owning smartphones has ticked up from previous estimates....]]></description>
<guid>http://www.electronista.com/articles/12/07/12/android.ios.rim.top.options/</guid>
<pubDate>Thu, 12 Jul 2012 23:59:00 GMT</pubDate>
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<title>Nielsen: Most tablet/smartphone users watch TV at same time</title>
<link>http://www.electronista.com/articles/12/04/05/simultaneous.use.prevalent.in.us.market/</link>
<description>&#60;img align='left' src='http://cdn2.macnn.com/news/1111/ipad2-10.jpg' border='0' width='176' height='120' /><![CDATA[The majority of smartphone and tablet owners in the US use their mobile device several times a week while watching television, according to survey data published by Nielsen. The trend was shown to be strongest in the US, where 88 percent of tablet owners and 86 percent of smartphone owners reported simultaneous usage at least once in a 30-day period....]]></description>
<guid>http://www.electronista.com/articles/12/04/05/simultaneous.use.prevalent.in.us.market/</guid>
<pubDate>Fri, 06 Apr 2012 02:25:00 GMT</pubDate>
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<title>Nielsen: smartphones now 50% of US, iPhone catches Android</title>
<link>http://www.electronista.com/articles/12/03/29/nielsen.study.shows.smartphones.now.on.par/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1203/samsunggalaxynexus-review25sm.jpg' border='0' width='176' height='120' /><![CDATA[Smartphones are now almost exactly half of all cellphones in the US, Nielsen uncovered Thursday.  About 49.7 percent of Americans who owned a cellphone as of February opted for a smartphone.  The trend was only due to continue, as over two thirds of buyers in the past three months had picked up smartphones....]]></description>
<guid>http://www.electronista.com/articles/12/03/29/nielsen.study.shows.smartphones.now.on.par/</guid>
<pubDate>Thu, 29 Mar 2012 15:10:00 GMT</pubDate>
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<title>Nielsen: 66% of homes with Nintendo, Sony handhelds have iOS</title>
<link>http://www.electronista.com/articles/12/03/09/nielsen.shows.apple.infiltrating.gaming/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1203/ipad2012-infinityblade2.jpg' border='0' width='176' height='120' /><![CDATA[New Nielsen data has shown that cross-platform gaming is seeing heavy inroads, including from Apple.  About 24 percent of US homes used at least two gaming platforms, but diversity was especially high among those who had a traditional handheld.  In homes where a Nintendo DS or Sony PSP was was used by a child under 12, 66 percent also had some kind of iOS device....]]></description>
<guid>http://www.electronista.com/articles/12/03/09/nielsen.shows.apple.infiltrating.gaming/</guid>
<pubDate>Fri, 09 Mar 2012 20:55:00 GMT</pubDate>
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<title>Nielsen: 66% of 25-34 year olds in US have smartphones</title>
<link>http://www.electronista.com/articles/12/02/20/nielsen.shows.smartphone.in.us.hits.critical.mass/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1202/samsunggalaxynexus-review25sm.jpg' border='0' width='176' height='120' /><![CDATA[Two thirds of those in the 'sweet spot' of ages 25 to 34 have a smartphone, Nielsen said Monday.  As of January, 66 percent of everyone studied in the age bracket had one of the more advanced cellphones.  The figure had also passed the tipping point for everyone else aged 44 or younger....]]></description>
<guid>http://www.electronista.com/articles/12/02/20/nielsen.shows.smartphone.in.us.hits.critical.mass/</guid>
<pubDate>Mon, 20 Feb 2012 14:40:00 GMT</pubDate>
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<title>Nielsen: 70% of children in homes with tablets use one</title>
<link>http://www.electronista.com/articles/12/02/16/nielsen.shows.tablets.often.used.by.chidlren/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1202/ipad2-tvad6.jpg' border='0' width='176' height='120' /><![CDATA[Nielsen in a fresh study showed that 70 percent of US families with tablets let their kids use at least one of the devices.  The use, which applied to every child under 12 this fall, was a nine-point hike from just this past summer.  Among those who had at least one tablet, games were by far the most common activity, with 77 percent of their children using games they'd downloaded through an online...]]></description>
<guid>http://www.electronista.com/articles/12/02/16/nielsen.shows.tablets.often.used.by.chidlren/</guid>
<pubDate>Thu, 16 Feb 2012 15:10:00 GMT</pubDate>
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<title>Nielsen: cord-cutters watch half the TV, don't stream much</title>
<link>http://www.electronista.com/articles/12/02/09/nielsen.says.most.cord.cutting.about.cost/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1202/netflix-roku.jpg' border='0' width='176' height='120' /><![CDATA[New Nielsen data about TV viewing habits has shown that cord-cutters, or those who drop paid TV in favor of Internet viewing, are often decreasing their viewing habits as a whole.  Someone who has broadband but only watches traditional TV over the air watches less than half that of a regular cable subscriber, at nearly 123 minutes a day on average instead of 257, but still uses it much more than I...]]></description>
<guid>http://www.electronista.com/articles/12/02/09/nielsen.says.most.cord.cutting.about.cost/</guid>
<pubDate>Thu, 09 Feb 2012 16:20:00 GMT</pubDate>
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<title>Nielsen: iPhone 4S leading to Android share loss</title>
<link>http://www.electronista.com/articles/12/01/18/nielsen.says.iphone.4s.halted.android.buzz/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1201/iphone4s-review2sm.jpg' border='0' width='176' height='120' /><![CDATA[The sustained effect of the iPhone 4S is triggering a decline in Android's US market share, Nielsen showed Wednesday.  Although Android had an average 51.7 percent share for the fall among recent buyers, a month-by-month breakdown by the researchers showed that its share among recent buyers dropped from 61.6 percent in October to 48.7 percent in November as iPhone sales traffic picked up.  By Dece...]]></description>
<guid>http://www.electronista.com/articles/12/01/18/nielsen.says.iphone.4s.halted.android.buzz/</guid>
<pubDate>Wed, 18 Jan 2012 12:55:00 GMT</pubDate>
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