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<title>electronista | advertising News</title>
<link>http://www.electronista.com/</link>
<description>electronista is the leading source for electronic news. It offers news, reviews, discussion, tips, troubleshooting, links, and reviews every day. The best place for gadgets News. Period.</description>
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<title>advertising, Latest News, Headlines, Stories;</title>
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<title>Study: Apple, iOS most effective manufacturer and platform for ads</title>
<link>http://www.electronista.com/articles/13/05/16/all.makers.and.platforms.enjoyed.growth.in.ad.impressions.in.q1/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1368714930_Apple-MMsurvey-sm.jpg' border='0' width='176' height='120' /><![CDATA[A new study by mobile advertising analysts Millennial Media finds that Apple's iOS is again the dominant platform for ad impressions, a measure of the effectiveness and engagement with in-app advertising. The report found growth in ad impressions across platforms and manufacturers, apart from BlackBerry which continued to shed users. Apple again swept the hardware results, taking the top manufactu...]]></description>
<guid>http://www.electronista.com/articles/13/05/16/all.makers.and.platforms.enjoyed.growth.in.ad.impressions.in.q1/</guid>
<pubDate>Thu, 16 May 2013 13:30:00 GMT</pubDate>
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<title>Apple updates iAd Producer to 4.0, adds many improvements</title>
<link>http://www.electronista.com/articles/13/04/25/new.animation.tools.page.objects.per.page.controls.more/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1366864502_Apple-iAdProducer-sm.jpg' border='0' width='176' height='120' /><![CDATA[Although it got off to a rocky start, Apple's iAd service is now the second-largest such service online, behind Google. The program has quietly but slowly improved over the years, and the improvements have now filtered through to a new major version of iAd Producer, the program that allows artist to create both typical iOS ads as well as the elaborate, beautifully-produced promotions that have bec...]]></description>
<guid>http://www.electronista.com/articles/13/04/25/new.animation.tools.page.objects.per.page.controls.more/</guid>
<pubDate>Thu, 25 Apr 2013 04:23:00 GMT</pubDate>
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<title>Salesforce: Social.com offers Facebook, Twitter ad campaigns, metrics</title>
<link>http://www.electronista.com/articles/13/04/23/advertising.campaign.app.connects.crm.with.social.listening.tools/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1366746563_salesforcelogo.jpg' border='0' width='176' height='120' /><![CDATA[Salesforce.com is increasing its involvement in social media advertising by launching a new self-service, cloud-based product. Social.com aims to simplify campaigns for advertisers and ad agencies, by connecting social media advertisements with customer relationship marketing (CRM) and monitoring social media itself, in order to optimally advertise to the public....]]></description>
<guid>http://www.electronista.com/articles/13/04/23/advertising.campaign.app.connects.crm.with.social.listening.tools/</guid>
<pubDate>Tue, 23 Apr 2013 21:49:00 GMT</pubDate>
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<title>BBC America signs video advertising deal with Twitter</title>
<link>http://www.electronista.com/articles/13/04/19/doctor.who.top.gear.named.in.twitter.video.agreement/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1349821367_drwhothumb.jpg' border='0' width='176' height='120' /><![CDATA[BBC America has signed a deal with Twitter to of the first "in-Tweet branded video synced to entertainment TV series." The announcement, made through Twitter itself, provides little detail in the way of what exactly the service entails, but does mention popular shows Doctor Who and Top Gear in the message, suggesting that video advertisements for upcoming episodes of BBC properties could soon appe...]]></description>
<guid>http://www.electronista.com/articles/13/04/19/doctor.who.top.gear.named.in.twitter.video.agreement/</guid>
<pubDate>Fri, 19 Apr 2013 15:18:00 GMT</pubDate>
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<title>Facebook plans video advertisements on user news feeds</title>
<link>http://www.electronista.com/articles/13/04/16/new.video.ad.spots.could.earn.facebook.4.million.per.day/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1360975646_facebookcrowd-sm.jpg' border='0' width='176' height='120' /><![CDATA[Facebook may add video advertisements to the news feeds of its users, in order to supplement its income from its existing advertising system, according to a report. The social network is in talks with a number of agencies to fill as many as four ad-spots, and is planning to play as many as three video spots per day to its users....]]></description>
<guid>http://www.electronista.com/articles/13/04/16/new.video.ad.spots.could.earn.facebook.4.million.per.day/</guid>
<pubDate>Tue, 16 Apr 2013 14:31:00 GMT</pubDate>
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<title>Google updates AdMob SDK for iOS to drop UDID support</title>
<link>http://www.electronista.com/articles/13/04/09/update.gives.developers.just.three.weeks.to.update.their.apps/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1365483769_Google-Admob-sm.jpg' border='0' width='176' height='120' /><![CDATA[Google has finally released an update for its AdMob advertising SDK for iOS developers that leaves those reliant on it just three weeks to update affected apps before Apple's hard deadline for rejecting apps that still use Unique Device Identification (UDIDs) to track app usage and advertising effectiveness. The new version, 6.4.0, retires the UDID scheme (which had emerged as a potential security...]]></description>
<guid>http://www.electronista.com/articles/13/04/09/update.gives.developers.just.three.weeks.to.update.their.apps/</guid>
<pubDate>Tue, 09 Apr 2013 04:52:00 GMT</pubDate>
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<title>Apple to launch new Final Cut Pro X marketing campaign</title>
<link>http://www.electronista.com/articles/13/03/28/company.tries.to.win.back.pro.video.editors/</link>
<description>&#60;img align='left' src='http://cdn2.macnn.com/news/1107/Apple-FCPX-sm.jpg' border='0' width='176' height='120' /><![CDATA[Apple is today launching a new marketing campaign aimed at winning editors over to Final Cut Pro X, says the LA Times.  The campaign focuses on users praising features and differences in the video editing suite.  Apple's efforts are reportedly being timed to coincide with the National Association of Broadcasters expo, which begins April 6th in Las Vegas....]]></description>
<guid>http://www.electronista.com/articles/13/03/28/company.tries.to.win.back.pro.video.editors/</guid>
<pubDate>Thu, 28 Mar 2013 16:04:00 GMT</pubDate>
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<title>Apple hires Omnicom CDO as head of iAd EMEA division</title>
<link>http://www.electronista.com/articles/13/03/28/iad.network.still.coming.in.below.expectations/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1364482158_paulwright.jpg' border='0' width='176' height='120' /><![CDATA[Apple has hired Paul Wright -- formerly chief digital officer for the Omnicom Media Group -- as its new head of iAd operations for Europe, the Middle East, and Africa, writes The Drum.  Wright was with OMG for roughly a year.  He has also worked for firms such as British broadcast/telecommunications firm BSkyB, where he handled various business development and sales tasks, and at Mobile Interactiv...]]></description>
<guid>http://www.electronista.com/articles/13/03/28/iad.network.still.coming.in.below.expectations/</guid>
<pubDate>Thu, 28 Mar 2013 14:47:00 GMT</pubDate>
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<title>Samsung tops Apple in 2012 US phone ad spending </title>
<link>http://www.electronista.com/articles/13/03/13/company.quintuples.budget.across.tv.internet.physical.media/</link>
<description>&#60;img align='left' src='http://cdn4.macnn.com/article_images/article_thumbnail/1362603520_galaxysiiiiphone-sm.jpg' border='0' width='176' height='120' /><![CDATA[Samsung spent $401 million in US TV, Internet, print, and billboard advertising for phones during 2012, surpassing HTC and even Apple, according to Kantar Media data obtained by the Wall Street Journal.  The figure represents a quintupling of its budget for 2011, which amounted to just $78 million.  By contrast, Apple's budget went from $253 million to $333 million, and HTC's budget actually shr...]]></description>
<guid>http://www.electronista.com/articles/13/03/13/company.quintuples.budget.across.tv.internet.physical.media/</guid>
<pubDate>Wed, 13 Mar 2013 14:46:00 GMT</pubDate>
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<title>Apple now rejecting iOS apps using 'cookie tracking'</title>
<link>http://www.electronista.com/articles/13/02/26/alternative.to.udid.rejected.ad.identifier.now.mandated/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1361863828_Apple-AdID-sm.jpg' border='0' width='176' height='120' /><![CDATA[Developers who attempt to circumvent Apple's own Advertising Identifier with other methods to track users and ad impressions may now find their apps rejected by the App Store. The company is now -- nearly two years after announcing that it would be abandoning the former Universal Device Identification (UDID) method for ad tracking -- enforcing developer guidelines that mandate the use of Apple's...]]></description>
<guid>http://www.electronista.com/articles/13/02/26/alternative.to.udid.rejected.ad.identifier.now.mandated/</guid>
<pubDate>Tue, 26 Feb 2013 07:00:00 GMT</pubDate>
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