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<title>electronista | iAd News</title>
<link>http://www.electronista.com/</link>
<description>electronista is the leading source for electronic news. It offers news, reviews, discussion, tips, troubleshooting, links, and reviews every day. The best place for gadgets News. Period.</description>
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<title>iAd, Latest News, Headlines, Stories;</title>
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<title>Apple hires Omnicom CDO as head of iAd EMEA division</title>
<link>http://www.electronista.com/articles/13/03/28/iad.network.still.coming.in.below.expectations/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1364482158_paulwright.jpg' border='0' width='176' height='120' /><![CDATA[Apple has hired Paul Wright -- formerly chief digital officer for the Omnicom Media Group -- as its new head of iAd operations for Europe, the Middle East, and Africa, writes The Drum.  Wright was with OMG for roughly a year.  He has also worked for firms such as British broadcast/telecommunications firm BSkyB, where he handled various business development and sales tasks, and at Mobile Interactiv...]]></description>
<guid>http://www.electronista.com/articles/13/03/28/iad.network.still.coming.in.below.expectations/</guid>
<pubDate>Thu, 28 Mar 2013 14:47:00 GMT</pubDate>
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<title>Apple touts iAd with new Land Rover case study</title>
<link>http://www.electronista.com/articles/12/08/06/land.rover.claims.more.engagement.with.ios/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1344287254_ipad-landrover.jpg' border='0' width='176' height='120' /><![CDATA[Apple has posted a new case study, featuring Land Rover, in order to promote its iAd network to advertisers.  The business-to-business marketing refers to the case of Range Rover Evoque, for which Land Rover is said to have wanted to "engage an all-new audience."  The team at iAd "identified the perfect target and worked with Mindshare and Y&amp;R Group to bring the Land Rover experience to them [t...]]></description>
<guid>http://www.electronista.com/articles/12/08/06/land.rover.claims.more.engagement.with.ios/</guid>
<pubDate>Mon, 06 Aug 2012 21:06:00 GMT</pubDate>
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<title>Former iAd head Andy Miller joins Leap Motion as president</title>
<link>http://www.electronista.com/articles/12/07/17/firm.at.work.on.gesture.based.command.system.for.macs/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1342554791_andymiller-new.jpg' border='0' width='176' height='120' /><![CDATA[Andy Miller, the former head of Apple's iAd division, has now taken a job as the president and COO of Leap Motion, Fortune says.  Miller actually left Apple last August, becoming a general partner at a firm called Highland Capital Partners.  The move to Leap Motion will bring him back into the Mac world, since Leap is currently developing a gesture-based control system for Macs, similar in concept...]]></description>
<guid>http://www.electronista.com/articles/12/07/17/firm.at.work.on.gesture.based.command.system.for.macs/</guid>
<pubDate>Tue, 17 Jul 2012 19:52:00 GMT</pubDate>
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<title>Third iAd executive departs in less than a year</title>
<link>http://www.electronista.com/articles/12/06/17/mike.owen.headed.to.video.ad.network.adcolony/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/article_images/article_thumbnail/1339916877_mikeowen-sm.jpg' border='0' width='176' height='120' /><![CDATA[Yet another iAd executive has departed Apple. Mike Owen, senior manager of the iAd New York office, is leaving. He is headed to mobile video advertising network AdColony as its chief revenue officer. The iAd service has now seen three key departures in less than a year. Former head Andy Miller left last year for Highland Capital and was replaced by Todd Teresi. Lars Albright, iAd co-creator and fo...]]></description>
<guid>http://www.electronista.com/articles/12/06/17/mike.owen.headed.to.video.ad.network.adcolony/</guid>
<pubDate>Sun, 17 Jun 2012 07:38:00 GMT</pubDate>
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<title>Apple nabs senior Yahoo exec for mobile iAd division</title>
<link>http://www.electronista.com/articles/12/04/30/jensen.had.focused.on.women.lifestyle.projects/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1204/Yahoo-Jensen-iAd-sm.jpg' border='0' width='176' height='120' /><![CDATA[A senior Yahoo executive who had been in charge of its Shine site for women's issues, health and lifestyle content has left the company to take a position at Apple's iAd mobile advertising division, AllThingsD is reporting. Jessica Jensen was the public face of Yahoo's efforts to beef up its own content away from sports, finances and celebrity news. Jensen originally came to Yahoo three years ago ...]]></description>
<guid>http://www.electronista.com/articles/12/04/30/jensen.had.focused.on.women.lifestyle.projects/</guid>
<pubDate>Mon, 30 Apr 2012 22:00:00 GMT</pubDate>
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<title>Apple updates iAd Producer to 2.1, adds Twitter integration</title>
<link>http://www.electronista.com/articles/12/04/04/speed.tweaks.new.ipad.support.more/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1204/Apple-iAdProducer-Twitter-sm.jpg' border='0' width='176' height='120' /><![CDATA[Apple's iAd Producer has been quietly updated to version 2.1, which addresses a number of minor improvements such as support for the latest iPad and faster loading, saving and exporting of projects. The marquee feature, however, is iAd integration with Twitter -- allowing iAd designers to integrate Twitter directly into the ad. Also integrated into v2.1 is the use of WebGL assets in iAd content, a...]]></description>
<guid>http://www.electronista.com/articles/12/04/04/speed.tweaks.new.ipad.support.more/</guid>
<pubDate>Wed, 04 Apr 2012 22:00:00 GMT</pubDate>
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<title>Samsung plans mobile AdHub to chase iAd, AdMob</title>
<link>http://www.electronista.com/articles/12/04/03/samsung.adhub.goes.to.mobile/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1204/samsunggalaxysii-hubs.jpg' border='0' width='176' height='120' /><![CDATA[Samsung decided to take its own leap into mobile advertising on Tuesday with plans for its own mobile ad exchange.  The AdHub Market outlined to MarketWatch would let advertisers buy space either from app developers or Samsung itself to put them on apps across the Korean company's platform.  The OpenX-powered service would be active in the second half of the year....]]></description>
<guid>http://www.electronista.com/articles/12/04/03/samsung.adhub.goes.to.mobile/</guid>
<pubDate>Tue, 03 Apr 2012 21:50:00 GMT</pubDate>
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<title>Apple boosts iAd developer payout to 70 percent</title>
<link>http://www.electronista.com/articles/12/04/02/company.struggling.to.make.iad.relevant/</link>
<description>&#60;img align='left' src='http://cdn3.macnn.com/news/1105/iad.jpg' border='0' width='176' height='120' /><![CDATA[As previously expected, Apple has announced an increase in iAd developer payouts from 60 to 70 percent.  The change took effect April 1st, and was signaled by a memo sent to developers over the weekend.  The iAd pay ratio is now equivalent to the App Store, where Apple claims a 30 percent cut of revenue....]]></description>
<guid>http://www.electronista.com/articles/12/04/02/company.struggling.to.make.iad.relevant/</guid>
<pubDate>Mon, 02 Apr 2012 13:50:00 GMT</pubDate>
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<title>Apple cuts iAd minimums, raises developer profits</title>
<link>http://www.electronista.com/articles/12/02/14/share.of.mobile.ad.revenue.slips.to.15.percent/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1202/Apple-iAd-slash-sm.jpg' border='0' width='176' height='120' /><![CDATA[In a sign that softening mobile ad budgets and strong competition from Google and other ad agencies has hurt its high-end intentions, Apple's iAd program has cut the minimum amount it charges advertisers to run a campaign on iAd from its original price of $1 million to just $100,000, and is increasing the percentage of ad revenues developers will receive to 70 percent from the previous 60 percent....]]></description>
<guid>http://www.electronista.com/articles/12/02/14/share.of.mobile.ad.revenue.slips.to.15.percent/</guid>
<pubDate>Wed, 15 Feb 2012 02:20:00 GMT</pubDate>
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<title>Jobs' absence may help iAd, source claims</title>
<link>http://www.electronista.com/articles/12/01/26/apple.co.founder.may.have.been.too.involved/</link>
<description>&#60;img align='left' src='http://cdn2.macnn.com/news/1112/iphone-iad.jpg' border='0' width='176' height='120' /><![CDATA[Apple's iAd network may actually be in a position to improve without Steve Jobs as company CEO, according to a Business Insider source described as "familiar with the situation."  The person says that Jobs used to make many of the decisions at iAd, and that as he became sicker, it became increasingly difficult for the iAd team to accomplish anything.  With Jobs gone, Eddy Cue is said to be free to...]]></description>
<guid>http://www.electronista.com/articles/12/01/26/apple.co.founder.may.have.been.too.involved/</guid>
<pubDate>Thu, 26 Jan 2012 20:25:00 GMT</pubDate>
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