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<title>FTC plans to change online ad rules</title>
<link>http://www.electronista.com/articles/11/05/27/ftc.invites.comment.for.changes.to.online.ad.rules/</link>
<description>&#60;img align='left' src='http://photos.macnn.com/news/1105/ftc_onlineads_gallery.jpg' border='0' width='176' height='120' /><![CDATA[The FTC has invited public comment on ways in which eleven-year old advertising guidelines can be better translated to the Internet. Specifically, FOC staff are updating the ěDot Com Disclosures:  Information About Online Advertisingî rules.  The FTC believes that during that eleven-year period, online advertising has evolved including the emergence of what it refers to as the ěApp economyî, ěpop-...]]></description>
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<pubDate>Sat, 28 May 2011 00:05:00 GMT</pubDate>
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<title>Googe, Yahoo revise search ad deal to appease DOJ</title>
<link>http://www.electronista.com/articles/08/11/04/revised.google.yahoo.deal/</link>
<description>&#60;img align='left' src='http://images.macnn.com/esta/content/0805/googleandroid-3.jpg' border='0' width='176' height='120' /><![CDATA[Google and Yahoo have backed down off their previous alliance proposal in order to clear potential issues from the Dept of Justice Department and other companies such as Microsoft. Amidst growing executive uncertainty at Yahoo, the new report indicates that a revised version of the companies' original search agreement was submitted over the weekend to avoid a potential lawsuit by regulators. The W...]]></description>
<guid>http://www.electronista.com/articles/08/11/04/revised.google.yahoo.deal/</guid>
<pubDate>Tue, 04 Nov 2008 05:45:00 GMT</pubDate>
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<title>Yahoo to run Google Adsense; Gchat/YIM link up</title>
<link>http://www.electronista.com/articles/08/06/12/yahoo.goes.google.adsense/</link>
<description>&#60;img align='left' src='http://images.macnn.com/esta/content/0804/googleandroid-3.jpg' border='0' width='176' height='120' /><![CDATA[Building on its text-advertising dominance, Google on Thursday said that it has reached an agreement to allow Yahoo to serve Google's Adsense search and contextual advertising as well as allow enable users on Gchat and Yahoo! Messenger to communicate without between the networks. Under the predicted non-exclusive 10-year agreement, Yahoo! has the option to display Google ads alongside its own natu...]]></description>
<guid>http://www.electronista.com/articles/08/06/12/yahoo.goes.google.adsense/</guid>
<pubDate>Thu, 12 Jun 2008 23:40:00 GMT</pubDate>
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