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Samsung plans mobile AdHub to chase iAd, AdMob

04/03, 5:50pm

Samsung AdHub goes to mobile

Samsung decided to take its own leap into mobile advertising on Tuesday with plans for its own mobile ad exchange. The AdHub Market outlined to MarketWatch would let advertisers buy space either from app developers or Samsung itself to put them on apps across the Korean company's platform. The OpenX-powered service would be active in the second half of the year.

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