Subscribe to this page now.

BMW design boss: white cars are popular thanks to Apple

09/04, 8:57am

BMW credits Apple with the popularity of white cars

BMW Designworks lead designer in color and materials, Sandy McGill, attributes the increasing popularity of white cars to the success of Apple’s white products, reports Left Lane News. McGill made her comments in relation to a recent study that shows that white-colored cars have toppled black-colored cars as the most popular choice in the U.S. According to the study, about 20 percent of new cars bought in 2011 were white, the indirect result of iconic Apple products including the white iPhone, iPods and iPads.

more

BMW DesignworksUSA intros Level 10 M gaming mouse

01/17, 11:40pm

Built with Thermaltake

BMW Group subsidiary DesignworksUSA has teamed with Thermaltake to introduce the Level 10 M mouse for gamers. The mouse has been designed as a follow-up to the Level 10 gaming PC chassis that was also borne of collaboration between the design think tank and chassis builder.

more

Electronista Sponsor

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Sponsor

    Recent Reviews

    D-Link Wi-Fi Smart Plug

    Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs an ...

    Razer Kraken Pro headset

    Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

    Patriot Aero Wireless Mobile Drive

    Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, if ...

    Sponsor

    toggle

    Most Commented

     
    toggle

    Popular News